available to the consumer at lower prices‚ the establishment of a strong brand name is extremely important. A strong brand can make all the difference between a successful brand and a failure. Branding is at the heart of marketing. The reason for this statement is that marketing should not only be about meeting needs but also about fulfilling expectations. Marketers strive to create strong brands that can sustain themselves over the years and from generation to generation. Brands like Coca Cola
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cent of labour force is employed in the agriculture. Textiles‚ sugar‚ vegetable oil and plantation industries derive their raw materials from agriculture. These are therefore called agro-based industries. The Sugar Industry: After the cotton textile industry‚ the sugar industry is the most important agro-based industry in India. It provides employment to about 0.5 million skilled and unskilled workers constituting about 7.5% of the rural population and about 45 million sugarcane farmers
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T.A. PAI MANAGEMENT INSTITUTE To Study the Consumer Awareness & Perception towards Packet Chips Market Research Report Submitted by: Prasenjeet Acharjee Executive Summary The primary objective of our research is “To Study Consumer Awareness and Perception towards Packet Chips”. In order to find this‚ the research objective was further sub-divided in the following secondary objectives: To study whether the consumers are aware about the packet chips or not. To check the awareness
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Rural Entrepreneurship through Agro-Processing Industries Mrs. P. Geetha‚ Lecturer in Economics‚ Sri GVG Visalakshi College for Women‚ Udumalpet‚ TamilNadu‚ India In India there are about 6.3 million villages and 340 million workers in rural unorganized sector who contribute 60% of national income. About 75% of populations who live in villages have to utilize the village resources. In rural areas mainly three types of economic activities are being undertaken. These activities are: primary
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Summary 1. Name of Project: Shahjalal agro farming 2. Location: a. Main Project for Fishery: The main project location: Abuzar’s Krishi Kmarar (as known in the locality)‚ Viallage Kandrabari Chandrapur‚ Post: Chandrapur‚ Via :Barhatta‚ Thana: Barhatta‚ Zilla: Netrokona. Project Showroom and small freezing unit storage: Mohongonj Bazar‚ Post office: Barhatta‚ Thana: Barhatta. Jilla: Netrokona. Local Office: Mohongonj Bazaar‚ Post office: Barhatta‚ Thana: Barhatta. Jilla: Netrokona. Dhaka Office:
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Introduction Generally‚ agro-based industry refers to an industry that adds values to agricultural raw materials through processing in order to produce marketable and usable products that bring forth profits and additional income to the producer. Under the Ninth Malaysia Plan (2006-2010)‚ development of agro-based industry will be focus on increasing utilization of agricultural produce in the production of high value-added products as well as processing activities. Private sector is encouraged
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A STUDY ON CONSUMER PERCEPTION OF RETAIL OUTLET WITH REFERENCE TO BIG BAZAAR‚CHENNAI By S.PREETHI A PROJECT REPORT Submitted To The FACULTY OF BUSINESS ADMINISTRATION In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT Anna university CHENNAI 600 025 ABSTRACT Training is a learning experience‚ in that it seeks a relatively permanent change in an individual which
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THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
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BIBLIOGRAPHY INTRODUCTION TO CONSUMER PERCEPTION Consumer perception theory is any attempt to understand how a consumer’s perception of a product or service influences their behavior. Those who study consumer perception try to understand why consumers make the decisions they do‚ and how to influence these decisions. Usually‚ consumer perception theory is used by marketers when designing a campaign for a product or brand. However‚ some people study consumer perception in order to understand psychology
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Consumer Preference of international Brands over local brands in FMCG Products Name: - Saad Hasan Registration No: - 4768 Course: - Methods of Business Research Submitted to: - Sir Qazi Salman Table of Contents Abstract:- The study is aimed to determine the consumer preference of international brands over local brands in FMCG Products. As Pakistan is a poor nation where per capita income is $1254. In this kind of scenario it looks very difficult for an Average Pakistani to
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