HISTORY OF PARLE-G A long time ago‚ when the British ruled in India‚ a small factory was set up in the suburbs of Mumbai City‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called PARLE PRODUCT‚ survived and succeeded by adhering to his quality and improvising from time to time. A decade later‚ in 1939‚ Parle Product began manufacturing biscuits‚ in
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creating value for the society becomes the four fundamental pillar of any organization‚ then the organization not only creates a sustainable business model for self but also acts as the sunrise for the product line it self. In fact‚ Sunrise Stationers Pvt. Ltd.‚ played the above role for “Paper for Printer” industry. The organization has defined the necessary quality required for the smooth functional of printer as well as reduction of maintenance cost for printer. For the first time in our nation we made
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Parle G: Case Analysis The Parle G case is a classic scenario where the price elasticity of a particular product is exceedingly high and any deviations as far as price change is concerned can have long term ramifications which could be in the form of declining sales‚ loss of market share consequently leading to revenue and profitability decline. At the outset it’s important to look at the case in
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PARLE V/S BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4.
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Parle Products Ltd. manufactures‚ markets‚ and sells biscuits and confectioneries. It offers glucose‚ milk‚ sweet and salted cream‚ wafer crème‚ cumin seed‚ and cheese biscuits; toffees and hard-boiled candies in chocolate‚ mint‚ cola‚ and tropical fruit flavors; and snacks‚ including chips and wafers. The company sells its products to customers in India‚ the Middle East‚ Africa‚ South East Asia‚ the United States‚ the United Kingdom‚ Canada‚ Australia‚ New Zealand‚ and internationally. Parle Products
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Princely Jets (Pvt.) Ltd. – The Air Ambulance | Written Analysis of a Case | Mariam Soomro‚ Sharmain Malik‚ Syed Zainul Islam & Farooq Tirmizi | Introduction This paper will be referring to the case study “Princely Jets (Pvt.) Ltd. – The Air Ambulance”. It will discuss at length the issues brought out in the case which concern the new Air Ambulance service that Akbar Group of Companies is planning to launch. This paper asserts that Akbar Group should go ahead with the launch of the new
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“Show Me The Money” Summer Survivor 2005 Program. University of Minnesota Extension Service. Day One: Where Does the Money Come From? (Earning Income) Source: Financial Fitness for Life‚ ©National Council on Economic Education Session 1 Where Does The Money Come From? (Earning Income) Lesson Plan Objectives: At the end of this lesson youth will be able to: • Relate human capital (work skills) to work • Define money earned as income • Differentiate between money received as income and money received
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MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For some it’s the best accompaniment for tea‚ while for some it’s a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific
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EXECUTIVE SUMMARY “FarmX Agro Ltd.” is an agro based company that offers high quality agro based poultry‚ dairy and food products to both domestic and foreign market. All products will be processed and packed to be distributed in the market in competitively reasonable price. There will be FarmX’s own production farms and processing centers in different districts of Bangladesh. However‚ Processed poultry‚ Dairy and animal food are the main products of our company. Our farms of FarmX will predominantly
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has a bearing to the success of the organisational goals. In light of this managers need to ensure that the organisational culture is strategy supportive. In this paper the writer seeks to critique Cool Ice (Pvt) Ltd organisational culture with recommendations where necessary. Cool Ice (Pvt) Ltd is a company that manufactures ice. The company started operating at the end of 2007. The head office is situated in Msasa‚ Harare. The company manufactures ice blocks and ice tubes. The products are packaged
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