Rural Tourism and Rural Development. Introduction: Rural tourism in India: Prospects for rural tourism in India: Role in Rural development: Conclusion: Introduction: Indians believe in holidays: The country has among the largest number of public holidays in the world. Yet the most common reason for getting away is to "visit a native place." Migrant workers return to their family farms at harvest time. Others return to their villages for an annual pilgrimage. The concept of a holiday where you
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January 3‚ 2013 [RURAL FIELD REPORT] Report On Field Study & Experiential learning by visiting various Rural Areas Date – 03/JAN/2013 Submitted To: Professor Vikram Parekh Submitted By: Ashwin Govindankutty Faisal Shaikh Reagan Chettiar Shivanand Kotian Suraj Tamhane Vineeth Damodaran 05 42 11 20 48 52 Page 1 January 3‚ 2013 [RURAL FIELD REPORT] ACKNOWLEDGEMENT We are grateful to Professor Vikram Parekh‚ Faculty of subject Marketing Applications and Practices‚ for giving
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Aging in a Rural Community Wanda W. Jones Webster University Introduction Living and aging in a rural community has many challenges. The aging of America in rural communities has gone from being the prominent lifestyle of American citizens to approximately a quarter of the country living in rural areas. Because elders prefer to remain in their homes and age in place‚ living in rural communities presents barriers that are not easily overcome. Transportation is a critical component of aging
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for the initial failure of P&G in Japan. In the year of 1973 Procter and Gamble (P&G) entered the Japanese market‚ until the 1987 P&G was losing a lot of money. Why? Mostly because they didn’t thought about cultural differences. A company just can’t apply everywhere in the world the same products‚ managers‚ sales methods and strategies. Companies have to adjust their ‘working culture’ to the country where they are cooperating. In the case of P&G the following things went wrong:
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Rural Tourism concept and definition for the Oku Sub-Division In current world‚ the rural and its development is considering as a phenomena for new break‚ scene‚ scenery‚ environmental richness and its promotion and increasingly regarded as an imperative element. Historical monuments‚ edifices‚ traditional rural mores‚ customs and the social order are being paid more attention. Universally‚ in some more reachable rural regions‚ there has been incursion of population; often the people are despondent
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Future of rural Markets RURAL MARKETING-THE FUTURE OF INDIAN INDUSTRY. Indian agricultural industry has been growing at a tremendous pace in the last few decades. The rural areas are consuming a large number of industrial and urban manufactured products. The rural agricultural production and consumption process plays a predominant role in developing the Indian economy. This has designed a new way for understanding a new process called Rural Marketing. The concept of rural marketing has to
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RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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Introduction Rural water and sanitation in Ghana is considered and seen as a social issue and not merely a technical or financial one. Sanitation‚ in general has always been an afterthought in past water and sanitation programmes in Ghana until the launch of the country’s Community Water and Sanitation Programme (CWSP) in 1994 when situation reversed. The implementation strategy of the CWSP focused on the creation of a market for sanitation facilities and services using community based artisans
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RURAL AGRI – MARKETING – WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCTS ABSTRACT: India is basically an agrarian society‚ mostly dependent on agriculture‚ since times immemorial. Rural marketing is as old as civilization. Surplus of the agro-products were exchanged in earlier days by barter system. Gradually‚ the scenario has changed with the introduction of currency‚ transport and communication. This has relatively increased the scope of rural marketing. There are networks of co-operative societies
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Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing
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