Brands for Rural India” By Himanshu Shekhawat Lecturer‚ Department of Management Studies‚ Poornima Group of Colleges‚ ISI-2‚ Sitapura Institutional Area‚ Jaipur E mail: Himanshu.shekhawat@gmail.com Abstract India is a very large country with 3‚700 towns and 6‚ 00‚000 villages. A rural market is a village with a population of less than 5000. But since the larger villages and the smaller towns are witnessing an explosion in growth‚ they are collectively known as rural markets
Premium Marketing
a path out of poverty Developing rural and women entrepreneurship UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION economy environment employment a path out of poverty Developing rural and women entrepreneurship UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna‚ 2003 The designations employed and the presentation of material in this publication does not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations Industrial Development
Free Poverty Millennium Development Goals Entrepreneurship
Poverty continues to be a major issue in Rural Kenya; and a number of social factors influence the level of poverty experienced in surrounding communities. The supply of unclean water‚ the vulnerability of the villagers to water-borne diseases‚ the absence of communication channels‚ and the failure of the community heads to treat infected persons due to lack of sufficient funds to upkeep professional medical services – all give rise to further complications‚ such as high mortality rates and consequently
Premium Irrigation Madrid Metro Water purification
SCIENCE STUDENT’S MANUAL UNIT II: RURAL AND URBAN SOCIETY (PART-I) LIFE IN RURAL AND URBAN SOCIETY: A COMPARATIVE ANALYSIS. CONTENT Society: Its definition and its types Comparative Analysis: The differences between the urban and the rural society on the basis of: a) Living conditions. b) Educational facilities. c) Nature of employment opportunities/ d) Occupations in the rural and the urban society. e) Availability of communication facilities in the rural and the urban society. f) Choices
Premium City Rural Rural economics
FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus‚ luring foreign investors. And insurance sector is one of them. The rural market in India‚ constituting 742 million people‚ is by far the largest potential market in the world. The annual rural household income of Rs 56‚630 (as per
Premium Economics Insurance Investment
Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
Premium Management Marketing Sociology
Associate Program Material Appendix G Sequential and Selection Process Control Structure In the following example‚ the second line of the table specifies that tax due on a salary of $2‚000.00 is $225.00 plus 16% of excess salary over $1‚500.00 (that is‚ 16% of $500.00). Therefore‚ the total tax is $225.00 + $80.00‚ or $305.00. | |Salary Range in Dollars |Base Tax in Dollars |Percentage of Excess | |1 |0.00-1‚499.99
Premium Salary Wage Addition
The Rural Non-farm Economy The nonfarm economy includes all economic activities other than production of primary agricultural commodities. Nonfarm‚ thus‚ includes mining‚ manufacturing‚ utilities‚ construction‚ commerce‚ transport and a full gamut of financial‚ personal and government services. Agroprocessing – the transformation of raw agricultural products by milling‚ packaging‚ bulking or transporting – forms a key component of the rural nonfarm economy. A broad definition of rural regions as
Premium Economics Household income in the United States Economy
RURAL ENTREPRENEURSHIP IN INDIA OPPORTUNITIES AND CHALLENGES Abstract The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production‚ employment‚ etc. These problems can be tackled‚ to a certain extent‚ by developing entrepreneurship in Rural India. This
Premium Entrepreneurship Entrepreneur Rural
Background – The evolution of P&G Pampers | The Pampers Diaper‚ an invention that has revolutionized child care‚ was first invented by Victor Mills‚ an American chemical engineer working for the Procter & Gamble Co. Since conception‚ Pampers have ensured constant innovation to meet the child care needs of the changing era. Hence‚ diapers have undergone several design changes. The early diapers were bulky‚ heavy and required the use of pins to hold it in place. This is in contrast with
Premium Procter & Gamble Pampers Marketing