Urban vs Rural India About 80 per cent of the Indian population live in villages. When travelling through the length and breadth of this subcontinent‚ one can really visualise the difference betweenrural and urban India. There is a big difference between urban and rural India. One of the major differences that can be seen between rural India and urban India‚ is their standards of living. People living in urban India have better living conditions than those living in the rural parts of India. There
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applicator‚ Tide showed that it values its customer’s input and developed this new product. Company: In 1946‚ Procter and Gamble (P&G) introduced Tide as a heavy-duty laundry detergent. This product was the culmination of research started in the 1920s to develop an effective household detergent. The extended program was due to P&G’s dominance in the household market and history in the soap making industry. James Gamble started his career as a soap maker and later joined forces with his brother-in-law
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History: The Procter & Gamble Company‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ USA. Its products include pet foods‚ cleaning agents and personal care products. In 2012‚ P&G recorded $83.68 billion dollars in sales William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters‚ Olivia and Elizabeth
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between rural and urban rural areas are settled places outside towns and cities. they can have an agricultural character‚though many rural areas are based on natural gas‚ petroleum‚ etc... rural areas are less modern and open than urban areas. people there are probably more attached to there traditions and beliefs.we dont usually see the society moving‚ and i mean by that‚ seeing the populationg chaging habits‚ accepting other cultures and adopting some‚ etc. however we do found in rural areas hospitals
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Rural development generally refers to the process of improving the quality of life and economic well-being of people living in relatively isolated and sparsely populated areas.[1] Rural development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and forestry. However‚ changes in global production networks and increased urbanization have changed the character of rural areas. Increasingly tourism‚ niche manufacturers‚ and recreation have replaced
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Magnitude of Rural Poverty in India Introduction Poverty refers to that state or condition which fails to provide minimum necessities of life. Thus‚ poverty leads to extreme lower standard of living‚ denying even the basic requirements of life to a vast majority of population. Poverty can be defined as a social phenomenon in which a section of society is unable to get even the basic necessities of life. When a substantial segment of population is deprived of minimum standard of living‚
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overall living standards of the people of Chebine. This marketing campaign should be one that can be executeed within the limited time frame‚ given the fact that Herrman and his collegues have a very short time to stay in the area. Also Chebinie is a rural community‚ this marketing campaign ought to focus on the traditional marketing channels on ground‚ which is the cell phones and the Mommanet. The marketing campaign also has to put into consideration the ability of the people to afford the product
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Overview 4 Mandate 4 Stakeholders 5 Internal Analysis 5 External Analysis 7 Competitive Forces 8 Macro Environment 8 Strategic Options 10 Strategy 1: Market Penetration 10 Strategy 2: Product Innovation and New Product Development 10 Strategy 3: Status Quo 11 Executive Summary Procter & Gamble (P&G) is a world-leading producer of consumer goods. Today‚ it consists of over 20 million dollar brands (like Gillette) and operates in 42 countries (Wikipedia‚ 2012).
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Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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expanding rural industries have either been neglected or de-emphasized. Generally‚ while governments have tried to provide some social services they have left the provision of economic activities almost entirely to the private sector. Furthermore‚ the pattern of distribution of socio-economic infrastructure exhibits an urban rather than a rural location bias which further helps to increase rural poverty. The absence of these amenities constitute push factors facilitating the migration of rural dwellers
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