Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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A RESEARCH REPORT ON “SUPPLY CHAIN MANAGEMENT OF LG ELECTRONICS” A report submitted to UP Technical University for the partial fulfillment the degree of Master of Business Administration Submitted to: Submitted by: Mrs. Shweta Singh SUNNY KHAIRA Director of C-MAT MBA 4th semester Roll no. 0714970051
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over 140 countries. As fast-moving consumer goods company‚ P&G successfully use corporate strategy. This deal gave P&G more control power on shelf-space in retailers all over the world. In the other hand‚ P&G focuses on area of social responsibility and environmental sustainability. P&G also Sponsors 2012 London Olympic for emphasizing their environmental sustainability and healthy living ethos.All of these make consumers perceive P&G is a green company.A good reputation help company to be recognized
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five new ice cream flavours. Tata Tea launched T!ON and enters into non carbonated drinks market. T!ON is a tea and fruit based cold beverage. This is an experiment Tata Tea is doing to attract the youth. The launch of Grappo Fizz is also announced Parle Agro. Like Appy Fizz‚ Grappo Fizz is not just about the brand in a bottle‚ but an entire brand persona woven around it. The bottle in fact communicates directly with consumers introducing Grappo Fizz as Appy Fizz’s cousin. The bottle lists down Grappo
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1. PROFILE OF THE COMPANY Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed‚ variety of biscuits did come and go but nothing has changed with these biscuits. Yes‚ the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all‚ since 1929
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PARLE V/S BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4.
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* About Parle agro- * Parle agro is reputed brand in existing market which is differentiate from other brand. It’s a brand who brought a revolution in market by launching packed mineral water. * Parle agro do compete with other brand and can be identified easily for example * “Mr. Anil Varma is a regional sales manager in Parle agro ‚his day starts with a sip of Taj Mahal Tea‚ He then glances over the business Headlines in Economic Times‚ and gets a refreshing bath with Cinthol
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bibliographical information’s of the article. Peter White (2009). Building a sustainability strategy into the business. Emerald Group Publishing Limited‚ Vol. 9‚ 386-394. Synopsis Peter White is the Director of Global Sustainability‚ Procter & Gamble (P&G)‚ Newcastle‚ UK. In his article is about building a sustainability strategy into the business. He describes efforts to implement sustainability at P&G‚ a global consumer goods company with over 300 brands marketed in over 180 countries
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evolution of strategy at Procter and Gamble‚ then answer these questions: a) What strategy was P&G pursuing when it first entered foreign markets in the period up until the early 1990s? b) Why do you think this strategy became less viable in 1990s. In the pre-1990’s era P&G found their international expansion through the use of a localization strategy. They did develop many of their products in Cincinnati‚ but they relied on their semi-autonomous subsidiaries to manufacture
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For marketing students at IIM Ahmedabad‚ 9th of January‚ 2011‚ is anything but a typical Sunday. They have resisted the temptation to join their batchmates in a lazy basketball game and appear oblivious to the cheerful riotous frenzy of the kite festival on the banks of the Sabarmati. Instead they have been pitted against each other all morning in a brand exercise organised and masterminded by P&G. The prize? A dinner date for the teams with a man responsible for running the marketing function
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