Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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PRODUCTION LAYOUT Project on: Parle Glucose (parle G) Parle products Submitted by: Kunal R. Doctor. Email : kunalrulz@hotmail.com‚ kunal_doctor@yaho.co.in Class: Fybms Division: A Roll. no.: 14 Submitted to: Prof. Parasuram INDEX • INTRODUCTION • PARLE BISCUIT STORY • THE STRENGHT OF BRAND • THE QUALITY COMMITENT • THE MARKETING STRENGTH • THE CUSTOMER CONFIDENCE • PARLE G - THE EVOLUTION!!! • IMPORT
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------------------------------------------------- Parle-G From Wikipedia‚ the free encyclopedia Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011‚ it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents [hide] * 1 History * 2 Marketing * 3 References * 4 External links ------------------------------------------------- History[edit source | editbeta] Parle Products was established in the Vile Parle suburb of Mumbai
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PARLE PRODUCTS LTD MADE BY: NAZIA BIHARI FY.BMS ROLL NO-10 10/3/2011 BUSINESS ENVIRONMENT INDUSTRIAL VISIT REPORT PARLE AGRO-FOODS OVERVIEW Who we are Parle Products has been India’s largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world’s largest selling biscuit‚ Parle-G‚ and a host of other very popular brands‚ the Parle name symbolizes quality‚ nutrition and great taste. With a reach spanning even to the remotest villages
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Parle Products Ltd. manufactures‚ markets‚ and sells biscuits and confectioneries. It offers glucose‚ milk‚ sweet and salted cream‚ wafer crème‚ cumin seed‚ and cheese biscuits; toffees and hard-boiled candies in chocolate‚ mint‚ cola‚ and tropical fruit flavors; and snacks‚ including chips and wafers. The company sells its products to customers in India‚ the Middle East‚ Africa‚ South East Asia‚ the United States‚ the United Kingdom‚ Canada‚ Australia‚ New Zealand‚ and internationally. Parle Products
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Parle Agro From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search This article needs references that appear in reliable third-party publications. Primary sources or sources affiliated with the subject are generally not sufficient for a Wikipedia article. Please add more appropriate citations from reliable sources. (July 2007) ’Parle Products Pvt Ltd based in Mumbai‚ India has been India’s largest manufacturer of biscuits and confectionery‚ for almost 80 years. Makers of the world’s
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PROJECT REPORT AT PARLE PRODUCT PVT. LTD‚ BANGALORE A Project Report submitted in partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINSTRATION (Industry Integrated) TO [pic] MADURAI KAMRAJ UNIVERSITY‚ MADURAI BY RAJNESH KUMAR Reg No. A8751221 Under the guidance of Prof. DR. Y. POORNIMA [pic] RAMAIAH INSTITUTE OF MANAGEMENT STUDIES NEW BEL ROAD‚ BANGALORE JUNE 2008 Certificate This is to certify that the project
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Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle‚ Mumbai. Parle began manufacturing biscuits in 1939. In 1947‚ when India became independent‚ the company launched an ad campaign‚ showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into
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1. HISTORY- PARLE PRODUCTS The original Parle Company was split into three separate companies‚ owned by the different factions of the original Chauhan family. • Parle Products‚ led by Vijay‚ Sharad and Anup Chauhan (owner of the brands Parle-G‚ Melody‚ Mango Bite‚ Poppins‚ Monaco and KrackJack) • Parle Agro‚ led by Prakash Chauhan and his daughters Schauna‚ Alisha and Nadia (owner of the brands such as Frooti and Appy) • Parle Bisleri‚ led by Ramesh Chauhan In 1929 a small company by the name
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PROJECT REPORT ON “PARLE AGRO PRIVATE LIMITED” (A FMCG COMPANY) [pic] ACKNOWLEDGEMENT 1. Brief history of the Company Parle Agro is an Indian private limited company that owns several popular brands including Frooti‚ Appy‚ LMN‚ Hippo and Bailley. Several Parle soda brands including Citra Thums Up‚ Limca‚ Gold Spot and Maaza were sold to Coca Cola in 1993 for $40 million. At the time of sale‚ the Parle brands together had a 60% market share in the
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