Strategy Management Q 1). What are the industry ’s dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%‚ margins have had pressure. * Access
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2. Parle G3. Milk Shakti 4. Marie5. Monaco 6. KrackJack7. Wafers 8. Monaco Smart Chips9. Full toss 10.Melody11.Mango Bite 12. Poppins | SWOT Analysis | Strength | 1. One of India’s most popular brand 2. High brand recall 3. Price advantage – products at affordable price 4. Strong supply chain network5. Popular subsidiary brands like Parle G‚ Monaco
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Parle G The following case study is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer‚ called Parle Products Pvt. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. Parle G are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company
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Company Background World’s largest producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors
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Parle G: Case Analysis The Parle G case is a classic scenario where the price elasticity of a particular product is exceedingly high and any deviations as far as price change is concerned can have long term ramifications which could be in the form of declining sales‚ loss of market share consequently leading to revenue and profitability decline. At the outset it’s important to look at the case in
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HISTORY OF PARLE-G A long time ago‚ when the British ruled in India‚ a small factory was set up in the suburbs of Mumbai City‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called PARLE PRODUCT‚ survived and succeeded by adhering to his quality and improvising from time to time. A decade later‚ in 1939‚ Parle Product began manufacturing biscuits‚ in
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------------------------------------------------- Parle Agro From Wikipedia‚ the free encyclopedia Parle Agro Pvt. Ltd. | Type | Private limited | Traded as | Unlisted | Industry | Food and Beverage | Founded | 1984 | Founder(s) | Chauhan family | Headquarters | Mumbai‚ IndiaAndheri (East) | Key people | Prakash Chauhan (Chairman & MD) Schauna Chauhan (CEO) Alisha Chauhan (Director) Nadia Chauhan (Director) | Products | Frooti‚ Appy‚ LMN‚ Hippo‚ Bailley | Website | www.parleagro.com | Parle Agro is an Indian private
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MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For some it’s the best accompaniment for tea‚ while for some it’s a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific
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Parle-G Costlier By 50 Paise Parle-G Costlier By 50 Paise Mumbai‚ July 19: The popular Parle-G‚ glucose biscuits from Parle Products‚ have witnessed a price hike after a gap of nine years. The company’s marketing manager Pravin Kulkarni said that over these years Parle-G’s price has not increased even as inflation has resulted in a increase in the cost of other products. The price hike‚ which was decided just before the Budget and was implemented about 10 days ago‚ has taken up the price of a 100
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of 6-7% pa. The present biscuits-bakery sector in India lookslike a battlefront. The battle being led by stalwarts like Britannia and Parle with closecompetition from other companies like ITC‚ Nutrine‚ HUL Kissan‚ Kwality and eveninternational brands like Kellogs‚ Nestle‚ Sara Lee and United Biscuits.There are two entrenched players in the biscuits market - Parle and Britannia have 85% of the market share. Britannia is undoubtedly the leader with brands like Tiger‚ Little Hearts andMilk Bikis.
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