a real life‚ down-to-earth person‚ who‚ like any college student likes to bunk classes‚ is a good sportsman and is a popular figure in the college‚ with whom the teenagers can actually associate themselves.’’ -Alka Bhonsle‚ Management Consultant‚ Parle Agrochemicals. WHO IS DIGEN VERMA? There was no getting away from him. A poster at a bus stop in Chennai asked‚ “Will Digen Verma be in the next bus?” Or‚ when watching a movie; there was bound to be an interruption all of a sudden with a handwritten
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parle-g INTRODUCTION A long time ago‚ when the British ruled India‚ a small factory was set up by Mohanlal Dayal Chauhan in the suburbs of Mumbai city‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called Parle Products‚ survived and succeeded‚ by adhering to high quality and improvising from time to time. A decade later‚ in 1939‚ Parle Products began
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Cost Analysis Of Parle-G {draw:frame} {draw:frame} {draw:frame} This is to certify that project titled Cost sheet analysis of Parle-G has been submitted by our group towards partial fulfillment of Costing project and has been carried out under the guidance of Prof. Jayesh Jain at IES MCRC. The matter presented in this report has not been submitted for any other purpose in this institute. GUIDE: Prof. Jayesh Jain PLACE: Mumbai We hereby declare that this report submitted in partial
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The Topic of the Summer Training Report “A Study on Performance Appraisal Process adopted by Parle” A SUMMER TRAINING REPORT SUBMITTED TO KANPUR INSTITUTE OF TECHNOLOGY‚ KANPUR IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF Master of Business Administration MBA BY VIBHA KUSHWAHA (1216570055) Kanpur Institute of Technology A-1‚ UPSIDC Industrial Area‚ Rooma‚ Kanpur- 208001. CERTIFICATE This is to certify
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The faculty of Sinhgad College Of Commerce arranged an industrial visit for students to Hyderabad. Hyderabad apart from being a great holiday destination is also a place where many industries reside. Thus our faculty took us to the Parle G Products ‚ Genesis Poweronics India Pvt. Ltd. ‚ R.R. Masala ‚ No.1 mosquito Repellent coils. 1.1 THE BUSINESS EXPOSURE : Business exposure is a very essential subject for students studying business. Notebooks
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Case Parle-G By performing the SWOT analysis of Parle-G we can sort out several factors which can help us in devising a future strategy for the Parle-G biscuits i.e the pricing and marketing aspects etc. Strengths a. Parle-G offered Value For Money (VFM) to consumers‚ hence humungous sales in 2002. b. It is a market leader in low priced biscuits .Internationally very few food items were available for US$1.00 per kg. c. It has an extensive
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CHAPTER 4: MARKETING THE QUALITY COMMITMENT The main aim of the Parle is to maintain a hygienic condition. It begins from the procurement of the raw material to the packaging and storage of the final product to ensure that a product of long lasting freshness is produced and delivered to the stores for consumers. Expert staff is responsible for the thorough checking of every batch of biscuits and confectionaries using the most modern equipment and technologies ensuring the consistent quality of the
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Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally‚ but it currently faces a huge problem. This is caused due to the increase in prices of raw materials‚ resulting in falling profit margins. The problem that the General Manager‚ Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose
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positioning. To study the brand positioning of Parle G products. To analyze the customer opinion towards the preference of Parle G products To identify the expectation and perception of consumers towards the brand Parle G. 1.3: Scope of the study The present study titled “Brand positioning" On Parle G products With Reference to Indrajeet Warehousing Corporation Pvt.Ltd‚ Kalaburagi (Gulbarga) ” The study is undertaken to know the profile of Parle G‚ Brand positioning‚ Product profile‚ Customer satisfaction
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Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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