Product Market Analysis Introduction to the Company – Parle Agro Pvt. Ltd. Parle is a leading Indian Food and Beverage Company‚ the only Indian transnational giant with the past experience of having successfully launched leading soft drink brands like “Frooti‚ Apply‚ N-Joi and Bailley”. Today its brand portfolio consists of No. 1 brands like Frooti along with Apply‚ N-Joi and Bailley. Parle agro was the first to identify the dormant mango segment in India and launch India’s first national
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Products Strategies The current strategy for KFC Malaysia of the product strategy varies; they have used many strategies in order to perform well in the market. Below are some of their current strategies. Value Their current value added of their product is collaboration with hotlink‚ that when customer receives a sms from hotlink‚ they can go redeem the product of discounted food from KFC Malaysia outlet. Another value added of their products is free gifts‚ drinks upgrade to bigger portion. Scope
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Mark 442 – Product Management Lecture 7 Lecture Objectives 1. Describe the 3 dimensions of a product. 2. Discuss issues relative to product standardization versus customization. 3. To review what constitutes a product and what elements can be standardize or customized. 4. Describe the relationship between product adoption and customization/standardization. 5. describe 5 factors that affect product adoption. Notes What is a product? Product Includes: core product and packaging
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1. PROFILE OF THE COMPANY Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed‚ variety of biscuits did come and go but nothing has changed with these biscuits. Yes‚ the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all‚ since 1929
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Subject: MM- 304C PRODUCT MANAGEMENT Course Objectives: The objective of this course is to acquire the conceptual understanding of Product Policy Management and its applications for corporate growth and development. Examination Scheme: The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory and cases/practical problems. Course Content: 1. Introduction
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foods brand | Product Portfolio | Brands | 1. Hide & Seek 2. Parle G3. Milk Shakti 4. Marie5. Monaco 6. KrackJack7. Wafers 8. Monaco Smart Chips9. Full toss 10.Melody11.Mango Bite 12. Poppins | SWOT Analysis | Strength | 1. One of India’s most popular brand 2. High brand recall 3. Price advantage – products at affordable
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New Product Management Term Project HW#4 1. Select three new product concepts from HW#3 and follow the concept testing procedure to design a concept testing form for each new product concept. 從作業三中選擇三個新的產品概念，並跟隨概念測試程序來為每一個新產品概念設計一個概念測試。 2. Use the designed concept testing form in 1 and invite your classmates or colleagues (at least six) as respondents to receive concept testing interview for the three new product concepts. 使用第一題你所設計的概念測試，並邀請你的同學或同事（至少6人）作為答題者，來接受針對三個新產品概念的概念測試訪談。 3. Based
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selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors Promotion • Television Ads Market Segmentation
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STRATEGIES BEING USED BY PARLE AGRO Parle Agro has started its product line to cater to demands of every customer. It has various packaging schemes and sizes. The various strategies which have helped it to achieve its image after isolation from Parle Products are: Costleadership The companies that attempt to become the lowest-cost producers in an industry can be referred to as those following a cost leadership strategy. Parle Agro has good profits recorded for some of its products like Frooti‚ as these
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Quiz Product Chapter 1 • According to the well-known business writer‚ Gary Hamel‚ which of the following is the most important business issue of our time? Creation of radical innovation • _____ refer to rules of thumb that firms have found work for them. Heuristics • A product described as a "new product" in terms of design or production rather than marketing‚ falls under which of the following categories? Cost reductions • With reference to new product categories‚ _____ are also known
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