Introduction This report will outline Singapore Airlines (SIA) business’ environment to aid in its future strategy formulation and planning. Firstly‚ this report will analyze the business environment of the organization‚ which is to be considered in its strategy formulation. Next this report will explain the process of strategic planning that is to be implemented in SIA. 2.Company background The Company (SIA) was incorporated as a wholly-owned subsidiary of the Singapore government through Temasek Hldgs
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Segmentation of market Using demographic and behavioral segmentation Singapore flyer can segment its market. Using demographic segmentation‚ we have targeted the age group and the income group factor. Firstly‚ for the age group‚ Singapore flyer should segment the market into four different age groups. They are the children‚ youths‚ adults and elderly. We have chosen to target the youths and adults (age 13 to 45)‚ mainly because they are the ones who are willing to spend their money for entertainment
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2014 By Ho Sue Yuin Case Study on Carrefour’s failure in Singapore 1.0 Introduction In November 2012‚ France-based Carrefour SA (Carrefour)‚ the second largest retailer in the world and the pioneer of the hypermarket concept in Singapore‚ closed down its two megastores in Suntec and Plaza Singapura‚ marking Carrefour’s exit from the Singapore retail market. According to the company’s statement‚ Carrefour Singapore had decided to quit‚ as “expansion and growth perspectives do not
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The Singapore education system has been noted for the high stress of participating students. The education system‚ with its unique characteristics and unique needs‚ had led to the establishment of the streaming system in 1984. The implementation of streaming was to cater to the needs of each student according to his or her academic ability. Streaming sought to prevent the occasion where academically inclined students become insufficiently challenged with the educational curriculum and weaker students
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Content Page COVER PAGE 1 CONTENT PAGE 2 ABOUT CARREFOUR 3 FACTORS THAT IMPORTANT TO CARREFOUR 3 INTERNATIONAL MARKETING RESEARCH 11 CARREFOUR EMERGING MARKETS IN SINGAPORE 18 INTERNATIONAL TRADE BARRIERS 21 CARREFOUR MARKET-ENTRY STRATEGIES 26 REFERENCE 36 About Carrefour Over the past 40 years‚ the Carrefour group has grown to become one of the
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LABOR LAWS OF SINGAPORE In Singapore‚ for employment to be valid there must be a contract that has been agreed upon between the employers and the employee/s. In principle‚ employer and employee could enter into contractual obligations without a written contract. According to Sharon Bernhardt‚ that Singapore is known for its thriving business economy as well according to the WEF Global Competitiveness Report‚ Singapore is the most competitive economy in Asia‚ ranking third in the world and following
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Sheila Sharp ECON 224-1405B-05 Unit 5 Individual Project Prof. Hector Morales AIU Feb. 6‚ 2015 NIC’S Hong Kong and Singapore Hong Kong and Singapore economies went through rapid growth during the latter half of the 20th century‚ expressly in the industrial sector. Hong Kong has very little if any mineral resources and cannot be competitive and this area. Timber for commercial production is not probable and hydroelectric potential is practically nil. Water is in short supply;
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Publication Type : Blog about food in Singapore Target Audience : Male and Female‚ age 13-35 Topic : The Indie Café Trend in Singapore Interviewees : Agnes Yap (27 years old‚ Operations Executive) : Kiat (Proprietor of The Broers Café) Coffee‚ Tea or Me? Indie cafes‚ made with love and so much more.. What is it about these charming little establishments that hold our hearts in rapture and make them sing with delight? Could it be their heartwarming food and carefully selected desserts‚ their
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e-Government: The Singapore Arun Mahizhnan & Narayanan Andiappan Arun Mahizhnan is Deputy Director‚ Institute of Policy Studies‚ Singapore and Narayanan Andiappan is Assistant Manger‚ Infocomm Development Authority‚ Singapore Government. This paper draws heavily from resource materials provided by IDA. The views expressed are in the authors’ personal capacity. ___________________________________________________________________________ Introduction The term "e-Government" is used in this paper
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Despite efforts in cultivating the arts and media scene in Singapore‚ many local talents are seen going abroad to make a name for themselves there instead. A few factors would seem to contribute to this phenomenon – 1) Singapore is too small a country 2) There is not much support for local talent 3) There is too much restrictions and double standards. By double standards‚ it means that talents are restricted in the content and methods they can explore or put out‚ which defeats the purpose of “art”
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