Indice: 1. Rapporto tra semiotica e pubblicità: -Tra semiotica e pubblicità……………………………………6 -Primi passi verso la pubblicità……………………………...10 -Origini della pubblicità……………………………………..11 -Capire il significato della Brand per l’azienda……………..13 -Struttura del Brief………………………………..................20 2. Approccio storico alla pubblicità automobilistica -Introduzione………………………………………………...26 -La pubblicità di ieri…………………………………………27 -E in Italia? Scoppia il mito della velocità………
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influencing stakeholder behaviour‚ which is critical in strategy. Rarer still are studies of how strategy‚ financial management‚ financial strategies and stakeholders interact.With continuing examples of devastating corporates such as Enron and more recently Parmalat‚ it would seem surprising that theorists have been relatively disinterested in this important border between these disciplines. This paper seeks to make a contribution to our understanding of the topic by focusing on the interesting case of the football
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“Study of Fluctuations of Indian Stock Market” Acknowledgement The completion of any project depends upon the co-operation‚ coordination and combined efforts of several resources of knowledge‚ inspiration & energy. Words fall short acknowledging immense support lent to me yet I will try to give full credit to the deserver’s. My sincere thanks go Burdwan University for giving me an opportunity to discover more knowledge. I am also thankful to my Project
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080722_EUC_461-482.qxd 8/28/56 8:29 AM Page 461 Volume 4 (4): 461–482: 1477-3708 DOI: 10.1177/1477370807080722 Copyright © 2007 European Society of Criminology and SAGE Publications Los Angeles‚ London‚ New Delhi and Singapore www.sagepublications.com Crime and Criminal Policy in Italy* Tradition and Modernity in a Troubled Country Stefano Maffei University of Parma‚ Italy Isabella Merzagora Betsos University of Milan‚ Italy ABSTRACT This paper investigates the development
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Quotas: From Discrimination to Democratic Legitimacy EARLY DRAFT – NOT FOR CITATION It is an established rule of U.S. constitutional law that the state cannot impose or pursue race or gender quotas.[1] In the private sector‚ an employer’s pursuit of numerically fixed race or gender balance is suspect under Title VII.[2] Under both bodies of antidiscrimination law‚ quotas are regarded as discrimination. If a civil rights initiative can be portrayed as encouraging employers to adopt quotas
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GOODMAN FIELDER LIMITED (GFF) COMPANY VALUATION REPORT Investment BAFI 1042 Kevin Dorr 3195598 GOODMAN FIELDER LIMITED COMPANY VALUATION REPORT Scope • The report looks at all publicly available data about the company via the annual reports and publications • An analyses of the company’s weakness and strength has been conducted with detailed look at the fundamentals impacting the company • The report outlines the ratios in relation to probability‚ return on equity‚ using several
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PART I What is Organization Theory? theorist /’ Ιər Ιst/ n. a holder or inventor of a theory or theories. theorize/’ ΙəraΙz/ v. intr. (also -ise) evolve or indulge in theories. theorizer n. theory /’ ΙərΙ / n. (pl. -ies) 1 a supposition or system of ideas explaining something‚ esp. one based on general principles independent of the particular things to be explained (opp. HYPOTHESIS) (atomic theory; theory of evolution). 2 a specula- tive (esp. fanciful) view (one of my pet theories).
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Solutions for Chapter 2 True/False Questions 2-1 F 2-2 F 2-3 T 2-4 F 2-5 T 2-6 T 2-7 F 2-8 T 2-9 F 2-10 T 2-11 T 2-12 F Multiple Choice Questions 2-13 B 2-14 B 2-15 B 2-16 E 2-17 D 2-18 C 2-19 C 2-20 D 2-21 A 2-22 D 2-23 E 2-24 B Review and Short Case Questions 2-25 Fraud is an intentional act involving the use of deception that results in a material misstatement of the financial statements. Two types of misstatements are relevant to auditors’ consideration
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THE ACCOUNTING REVIEW Vol. 85‚ No. 2 pp. 695–717 American Accounting Association DOI: 10.2308 / accr.2010.85.2.695 Discretionary Revenues as a Measure of Earnings Management Stephen R. Stubben The University of North Carolina at Chapel Hill ABSTRACT: This study examines the ability of revenue and accrual models to detect simulated and actual earnings management. The results indicate that revenue models are less biased‚ better specified‚ and more powerful than commonly used accrual models. Using
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Ó Springer 2007 Journal of Business Ethics (2007) 74:437–456 DOI 10.1007/s10551-007-9518-x Understanding Responsible Leadership: Role Identity and Motivational Drivers Nicola M. Pless The Case of Dame Anita Roddick‚ Founder of The Body Shop ABSTRACT. This article contributes to the emerging discussion on responsible leadership by providing an analysis of the inner theatre of a responsible leader. I use a narrative approach for analyzing the biography of Anita Roddick as a widely acknowledged
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