Marketing Management Skin-Tique Case SKIN-TIQUE CORPORATION Synopsis In January 2003‚ Phoebe Masters‚ the newly appointed product manager for hand and body lotions at Skin-Tique Corporation‚ is faced with the decision whether to add a 5-1/2 ounce or 10-ounce aerosol package alongside the existing tube container of the firm’s Soft and Silky brand of women’s shaving gel. The apparent decision involves the determination of whether to conduct a market test on the two aerosol packages to determine
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Marriott Corporation: The Cost of Capital (Abridged) 1. How does Marriott use its estimate of cost of capital? Does this make sense? Marriot use cost of capital as the hurdle rate (minimum rate of return required to accept the project) to discount future cash flows for the investment projects of the three lines of business (Lodging‚ Contract Services and Restaurants). They use this rate to calculate NPV and net present value over cost to decide for the profit rate. Since cost of the project
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Debt Equity Debt/Equity Ratio Return on Equity 15‚000‚000 2‚250‚000 0 2‚250‚000 1‚350‚000 1‚000‚000 1.35 0 15‚000‚000 0.00% 9.00% Worst Case 10% 16‚500‚000 2‚475‚000 500‚000 1‚975‚000 1‚185‚000 1‚000‚000 1.185 5‚000‚000 15‚000‚000 33.33% 7.90% Expected Case 30% 19‚500‚000 2‚925‚000 500‚000 2‚425‚000 1‚455‚000 1‚000‚000 1.455 5‚000‚000 15‚000‚000 33.33% 9.70% Best Case 50% 22‚500‚000 3‚375‚000 500‚000 2‚875‚000 1‚725‚000 1‚000‚000 1.725 5‚000‚000 15‚000‚000 33.33% 11.50% 1. For sure‚ the company can
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MAC Development Corporation The McCaffreys are in a sticky situation as they have tied up land for a development project and everything seems to be falling apart. They have deadlines to meet and so many moving pieces that I had to read the Case Study several times to wrap my head around it all. At the start of the Phoenix project‚ there were basically three main puzzle pieces the McCaffreys had to juggle. The first one was the Village of Woodland‚ where the land was located‚ had verbally
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True Alliance Financial Corporation Vision Statement True Alliance Financial Company want it to be easier for your customers to get what they want. We don’t want you to lose customers’ because of their inability to pay in full and we understand offering financing yourself is unfeasible? Retail financing with True Alliance Financial Company is the answer to boosting your sales by helping your customers afford what they want. With our retail financing services‚ you can accept applications on-site and
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CHAPTER 9 PROBLEMS 2. Anle Corporation has a current price of $20‚ is expected to pay a dividend of $1 in one year‚ and its expected price right after paying that dividend is $22. a. What is Anle’s expected dividend yield? Dividend Yield = Div1 / P0 = =1/20 = 5.0% b. What is Anle’s expected capital gain rate? Capital Gain = (P1 ‐ P0) / P0 = (22 ‐ 20 ) / 20 = 10.0% c. What is Anle’s equity cost of capital? Equity Cost of Capital = Div1/P0 + (P1 ‐ P0) / P0 = 15.0% 7. Dorpac Corporation has a dividend yield of 1
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The marketing issues addressed here are focused on how to draw more consumers from other gambling casinos‚ and how to make Hilton a resort destination. Two-thirds of Hilton ’s total operating earnings in the early 1990 ’s were derived from the four casinos they owned in Las Vegas‚ Nevada. Expanding on this idea will ensure the hotel chain firmly plants its feet in the entertainment and resort business (Hilton Case Study). By investing massive amounts of revenue into developing their gaming division
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Communication Problems of Overseas Japanese Corporations Introduction My six years of work experience in China allowed me to observe the Japanese culture objectively. I noticed that one common problem causes many business failures‚ namely‚ our communication style; it is proving to be an obstacle in the way of Japanese globalization. Reality of Japanese Traditional Companies English is indeed used as a communication language all over the world‚ but I suspect that the Japanese might not
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Marriot Corporation : the Cost of Capital. In front of Dan Chores is the issue of recommending three hurdle rates for each of Marriott Corporation’s three divisions‚ which have significant effect on the firm’s financial and operating strategies as well as its incentive compensation. Marriott Corporation had three major lines of business: lodging‚ contract services and restaurants. Also Marriott had its growth objective‚ to remain a premier growth company. The four components of
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Context Executive summary Smythe model Consultant model Alternatives Recommanda tions/Limits Therachem is a pharmaceutical company created in 1950‚ and has a portfolio of 7 different products Performance: The company has a significant revenue growth of 68% over the last 3 years‚ driven mostly by Arthroquell Salesmen team: the sales rep’s job is to visit physicians and encourage them to prescribe Therachem drugs for their patients For the past 3 years Therachem
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