Dr. Harold Wolf of Medical Research Corporation (MRC) discovered a unique electronic stimulator that is said to have the capability of reducing the pain from arthritis. Even though the Federal Drug Administration (FDA) still has to approve the device‚ and the testing is in the early stages‚ the interest generated is powerful. Dr. Wolf has received three offers from interested parties and needs to decide which offer would make the most business sense. Offer One includes additional monetary incentives
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Harnischfeger Corporation • Includes in net sales products purchased from Kobe Steel. Financial Statements of certain foreign subsidiaries are included on the basis of their fiscal years ended July 31. Although this has no significant impact on net income‚ it did increased net sales by $5.4 million. • Perhaps one of the most significant accounting changes would be changing the method for depreciation expenses on plants‚ machinery and equipment – from principally accelerated methods to straight
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CASE PROBLEM: President’s Advisors President gets advice from his pool of advisers every time he needs to make a decision. He has 13 top advisers that he really relies on. But if all of them are involved in any decision‚ they always end up in an argument where more often than not‚ the final decision is not achieved. To resolve this‚ a scheme was devised where only 5 of the 13 will be randomly chosen to decide on a certain matter. They achieved this by having the 13 advisers arrange themselves
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“We received a huge response for our ‘Kay’ brand’. I think this is the correct time to introduce our new snack under ‘Kay’ brand”‚ suggested Hari‚ Marketing Head of ABC condiments. ABC condiments is the producer of sweets and savouries with an authentic Indian flavour. One of its brand ‘Kay’ Snacks is very popular among customers for its freshness and crispiness. Hari‚ Seema‚ Sudha and Virat are in a discussion to introduce a new variety of ragi snack under the brand ‘Kay’. “I too agree with Hari
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CASE STUDY 1.1 A ‘FYNE’ PIECE OF MARKETING As the strode purposefully into the board room to make his presentation to the firm’s monthly director’s meeting‚ Fred Fahr‚ General Manager of Fyna Foods Ltd‚ felt just great. His confidence was that of someone who knows he has faced a problem and come up with the right answers. ‘Ladies and gentlemen‚’ he began‚ ‘as you are aware‚ two months ago we were given the opportunity to supply the Beefies Hamburger Chain with their new Supa-Long French fries.
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Marketing Case Study about Groupon.com Groupon: Finding Strength in Numbers Case Study 14.1 talks about the new internet coupon sensation: Groupon. Groupon was recently discovered in Chicago to gain exposure to new businesses through discounted membership deals and has been on the rise ever since. This particular case study attempts to elaborate on the success of Groupon and how it works. The e-coupon was designed to help business owners appeal to new prospective consumers by advertising group
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Capstone Turbine Corporation Capstone Turbine announced the results for its third quarter (ended 31st December 2015) of fiscal 2016 on 3rd February. The company’s revenue has increased 20 % sequentially from $ 17.9 million in the second quarter to $ 21.5 million in the third quarter. The company was also able to improve its gross margin sequentially from 11 % to 19 % and reduce the net loss from $ 7.9 million to $ 6.0 million‚ an improvement of 24 %. A more representative metric than the net income
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Gómez Nivea For Men Marketing Case Study May 18‚ 2014 1. What is the difference between product range and product mix? Product range refers to the different types of products within one category. For example‚ in the category of soft drinks there are products like Coca Cola‚ Sprite‚ Mountain Dew etc… In the other hand product mix refers to the different categories that are sold. For example‚ fruits‚ soft drinks‚ candy etc… 2. How would the increase in marketing awareness affect Nivea’s
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CASE STUDY: HARMONIX Harmonix is a company originally founded by Alex Rigopulos and Eran Egozy‚ they were the original developer of guitar hero series‚ the idea was originally create some demo software with the vision of providing a different way for people without music training or talent to experience the joy of playing and creating music. One of the most successful product that was produced by hamonix were guitar hero series‚ which subsequently became the fastest videogame in history
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Entrepreneurship * Leadership * Marketing * Finance * Operations * Human capital Casium \ka-zē-əm\ Noun Company that provides content on management topics to business schools‚ publications and corporations. Focuses on salient facts and potential management lessons‚ as in business school cases. Emphasizes clarity through tight writing and concise charting. ------------------------------------------------- Top of Form Marketing A yellow jersey in manufacturing Giant
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