CHAPTER Event strategy 1 INTRODUCTION Events and festivals are an economic and social driver of many companies‚ cities‚ regions and countries. They need to be assessed for their benefits and placed in the development plans of the organisation. The only way to achieve this sensibly is to devise a framework for the development. This chapter describes how these frameworks or event strategies are created. It begins with the recognition of events as being part of a development portfolio and not
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Cultural Event: Morse Museum in Winter Park This is not so much a cultural event‚ as it is a cultural collection of one of the most unique ways of making art – by using glass. At the Charles Hosmer Morse Museum of American Art one can find collections of American art pottery‚ collections of the late nineteenth and early twentieth century American paintings‚ graphics‚ decorative art‚ and most importantly the works of Louis Comfort Tiffany. I visited this museum located in Winter Park‚ Florida
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Event Marketing Introduction An event may be defined as something happening or repeated occurrence or social gathering with a purpose. Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events‚ trade shows and corporate meeting among other events. Event marketing is concerned with designing and developing a live theme based activity (eg: - sporting event‚ Musical festival) to promote a social cause‚ a product or an organization Event
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University You Are Marvelous You Are Marvelous Contents Introduction 2 Executive Summarry 2 Goals 2 Logistics 3 Venue 3 Target Audience 3 Marketing Plan 3 Sponsors 3 Partners 4 Logistics 4 Equipment and Supplies 5 Schedule of Event 6 Money Matters 8 Budget 8 Cost per participant 8 Safety and Security 9 Risk Management 9 Sustainability 9 Evaluation 9 Cancellation 10 Introduction Executive Summarry You Are Marvelous is a series of workshops that will foster positive
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every four years‚ is a sporting event in which countries who have qualified are able to compete against each other in a range of events. This paper concerns the opening ceremony of the London 2012 Olympics‚ a theatrical and musical show to celebrate the initiation of the competition. The purpose of this essay is to explore the global significance of this event using ‘media events’ theory. In order to do this it is first necessary to define the nature of a ‘media event’ and discuss in what way the London
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Current Events # 2 There are many events today that connect with world history events from way back. For example there is a huge controversy with the Navy Yard shooter that relates to the Bill of Rights. But‚ first what happened at the Washington Navy Yard? At 8:15 A.M.‚ 34 years old Aaron Alexis who was a computer technician for a private Navy contractor killed 12 people and wounded four others in the Sept. 16 rampage as he fired a sawedoff Remington 870 Express shotgun‚ into which he had etched several statements
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Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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Mark Scheme (Results) June 2011 International GCSE Information Communication Technology Paper 01 Edexcel is one of the leading examining and awarding bodies in the UK and throughout the world. We provide a wide range of qualifications including academic‚ vocational‚ occupational and specific programmes for employers. Through a network of UK and overseas offices‚ Edexcel’s centres receive the support they need to help them deliver their education and training programmes to learners
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that the camera lack of interest‚ concern‚ or sympathy whilst it is taking the picture of you. The effect of using this technique is it brings the writing to life and creates certain images out of words so the reader can relate. The camera will only take the photo the person is smiling which means that history is a biased interpretation of the past. Symbolism is a technique that has been used a few times throughout this poem. An example of symbolism is in the quote "linked hands or arms over shoulders”
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“Remembering an event in my life” When I was a child I remembered our family’s annual vacations to Aruba each year at Christmas vacation from school. On the last day of school before vacation I would ask the classmates what their plans were for the much anticipated week off from school. Some would say going to a family member’s house. I would think how boring their family must have been. When I was asked to share my plans I would say‚ “Oh just a trip to some warm place” with boredom. I would
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