EVALUATION OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY CONTENTS TOC \h \z \t "1‚1‚2‚2‚3‚3" INTRODUCTION PAGEREF _Toc402186732 \h 4CHAPTER 1: THOERICAL FRAMEWORK PAGEREF _Toc402186733 \h 61.1 OVERVIEW OF DISTRIBUTION CHANNEL PAGEREF _Toc402186734 \h 61.1.1 Definition of distribution PAGEREF _Toc402186735 \h 61.1.2 Definition of distribution channel PAGEREF _Toc402186736 \h 71.1.3 Characteristics of distribution channels PAGEREF _Toc402186737 \h 81.1.4 The role of distribution in marketing:
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extensive range of Milk Product and Dairy Product catering to people of all age and food Industry. INDIAN DAIRY are continuously striving between Technology‚ System‚ and Human Recourse to provide Dairy Product and Dairy Business that meet the quality of Milk Product‚ performance and pride aspiration of Customers for Dairy Industry. INDIAN DAIRY‚ one of the front runner of Manufacture & Exporter‚ supplier of Skimmed Milk Powder‚ Desi Ghee‚ Condensed Milk‚ Casein‚ Full Cream Milk Powder‚ Dairy whitener
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DOSSIER GLOBAL BRAND MANAGEMENT: Véronique SCART GLOBAL & LOCAL BRANDS : BEN & JERRY’S and BERTHILLON BETOUX Léonor LEROY Marion LIEGE Oriane SANSON Cécile RENAUDIN Astrid Groupe 503B CONTENTS: Introduction PART 1: Marketing environment and presentation of the 2 companies P3 1) Ice-cream market in France P3 2) Presentation of Ben & Jerry’s P3 a. Brand identity P3 b. Mission & Values
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PROJECT WORK SALES & DISTRIBUTION MANAGEMENT SUBMITTED TO: Prof. Neeraj Dixit SUBMITTED By:
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Abstract This paper proves the hypothesis of marketing: - Related diversification is a more successful strategy for growth among firms than unrelated diversification. It explains the concept of diversification‚ the rationale of diversification‚ types of diversification‚ diversification strategies‚ and dimensions of diversification. This paper analyses the given hypothesis using various examples and reaches a conclusion. Keywords Related‚ unrelated‚ diversifact‚ diversification‚ diversifame‚ diversifad
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I. Introduction A quality manual should outline the structure of the food safety and quality management system for a food production or processing organization. It will also provide a central point to identify all the associated procedures‚ policies and forms. The manual should be made available to all relevant staff either electronically as a read-only file or in paper form integrate fully with the HACCP food safety plan and associated documentation define how the organizational structure and
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INTRODUCTION [pic] Milk‚ one of the most nutritious beverages that you and your family can enjoy‚ makes a contribution to children’s diet. In addition to calcium‚ it provides other 8 important nutrients. Over the 70 percent calcium in our food supply comes from milk and dairy food. Without milk on the menu‚ it’s unlikely that kids will meet their daily calcium needs. Further minerals like phosphorous‚ sodium‚ potassium and magnesium are also present in appreciable quantities. Milk provides considerable
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by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover: Rs. 67.11 billion in 2008-09). Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices. Of
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material -> influences turn over of Vinamilk due to fluctuation in exchange rate (4) 9 - Although Vinamilk has strong brand name and good products‚ its marketing is weak and is not equivalent its advantage. For example‚ Vinamilk has 70% - 90% fresh milk while competitors have 10%‚ but Vinamilk do not have strong message to affirm its strength to consumers. (5) 9 - Marketing mainly in Southern of Vietnam 9 - Vinamilk primary focuses on domestic market (80%). Abroad market is low (20%) (6) 9 2.Propose
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and Nectar 26 Porter’s Five Forces Model Juices & Nectar 27 Dairy Farm 28 Porter Five Forces Dairy and Milk 29 Ice Cream – Indulgence Segment 30 Porters Five Forces Ice-Cream 31 Al-Safa Foods 31 Ratio Analysis 33 Competitor analysis 40 Liquidity Ratios 40 Turnover Ratios 41 Leverage ratios 41 Profitability Ratios 42 Upside potential 43 New opportunities 43 1) Ghee and Chees 43 2) Powdered Milk 43 3) Raita and Chilled Dairy 43 Urbanization 43 Access to International Market 43 Segment-Wise Breakup
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