CASE APPLICATION 1 Passion for the Outdoors and for People At its headquarters in Ventura‚ California‚ Patagonia’s office space feels more like a national park lodge than the main office of a $400 million retailer.100 It has a Douglas fir staircase and a portrait of Yosemite’s El Capitan. The company’s café serves organic food and drinks. There’s an infant and toddler child-care room for employees’ children. An easy one-block walk from the Pacific Ocean‚ employees’ surfboards are lined up by the
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Patagonia Two interrelated stratégies : * how to expand their product portfolio US outdoor apparel industry Competitors : * The North Face * Marmot Mountain * Mountain Hardware * ARCTERYX * Columbia Sportswear Patagonia’s history Target market : * Core users‚ Patagonia tried to remain true to them. They had ambassadors. * Will to expand to customers outside the core Product Line Eight smaller lines Gross margin from 40% to 55%‚ variability on geography
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1 Introduction Patagonia was founded in 1957 by Yvon Chouinard who defines himself as a reluctant business man. He started his business as a way to climb and surf year long‚ seeking to build the best product to satisfy his passion. “Build the best product‚ cause no unnecessary harm‚ use business to inspire and implement solutions to the environmental crisis.” –Patagonia’s Mission Statement Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a
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Elements of Business/Consumer PlumRiver’s Elastic Suite decided to join Patagonia to do business to business using the e-commerce platform to accomplish a more elevated amount of productivity of sales management as well as enterprise resource planning integration. It is one of the most reliable when it comes to organisations and companies’ worldwide management in discussion and environmental stewardship. Elastic is a business to business sales leading provider. It is designed to simply combine
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Elizabeth Kornobis Patagonia 2 Global Retail Markets October 20‚ 2015 Patagonia is a company prided on social ethic and global responsibility. When they develop a new product‚ they search worldwide to find factories that have the skills and equipment to do a quality job and deliver on time. There are four factors considered when choosing a factory; quality‚ business factors and environmental and social performance standards. Some examples of business factors might be technologies
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CASE FOR ANALYSIS 1 CASE FOR ANALYSIS – Case 1 Kinko’s New Operating Structure Kinko’s Inc. was the largest retailer of copying stores‚ but it had to change its operating structure in response to competitive pressures from Quick Copy and OfficeMax. Kinko’s had an informal management process and difficulty managing growth. The founder‚ Orfalea‚ used franchising to launch growth‚ but this approach did not assist Kinko’s in controlling costs or improving customer service. Consultants recommended
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Case Analysis Guidelines & Suggestions Content: Your case write-up should focus on and answer all the key questions in the syllabus – do not omit any of the questions. The length limitation on this paper is short‚ so please jump right into answering the questions. There is no need to summarize your points in the beginning or to review what happens in the case. You must use your own judgment as to which questions need more space than others‚ however‚ remember that all claims or recommendations
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CASE ANALYSIS Prepare a case analysis on the topic of Strategic Management. The case analysis should be a minimum of three pages long‚ double spaced. Check for correct spelling‚ grammar‚ punctuation‚ mechanics‚ and usage. Citations should use APA style. Case Analysis Question: What is Strategic Management and why is it critical to the success of an organization in meeting its goals and mission? Your analysis of this case and your written submission should reflect an understanding of the
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CASE ANALYSIS ABC STEEL COMPANY VIEWPOINT: • Mr. Robert‚ the newly appointed Shop Manager of ABC Steel Company. The company had placed Mr. Robert in charge of all shop operations. TIME CONTEXT: • On weekend to complete a number of unfinished jobs. I. PROBLEM STATEMENT • How to work out backlogs efficiently? II. STATEMENT OF THE OBJECTIVE • To make production and delivery dates realistic • To improve working behavior of employees III. AREAS OF
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Case Analysis Assignment Globalizing the Cost of Capital and Capital Budgeting at AES (HBS Case# 204109-PDF-ENG) Obtain the Globalizing the Cost of Capital and Capital Budgeting at AES from Harvard Business Publishing. After individually reading the case‚ you are expected to have online group discussion sessions with your team members and to submit a group case analysis write-up after the case analysis task is assigned. Please refer to the “Guidelines for Case Analysis” for the guidelines‚ writing
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