STRAT: Patagonia February 19‚ 2014 Overview Patagonia is a high-end outdoor apparel company founded in 1972 by Yvon Chouinard‚ a self-described ‘dirtbag’. The company remains private. Has experienced strong growth to date (6% sales growth Y-oY) while maintaining its commitment to sustainability and the environment Industry includes Columbia Sportswear‚ The North Face (VF Corp.)‚ and many general retailers Strategy & Business Model: Customers: median age of 38 years old‚ average household
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offered by both REI and its competitor‚ Patagonia. It is curious that in their catalogue‚ REI offers products‚ (clothing) designed and manufactured under the brand name of Patagonia. This can be viewed as industry confidence in REI’s ability to compete‚ or a respect for the quality of product produced by Patagonia. Similarly‚ in both stores‚ the Patagonia clothing offered by both are priced very closely‚ and in some cases at the same price point‚ (the Patagonia Jacket is priced at $149.00; the REI jacket
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Patagonia A ‘Dirtbag Business’ Q1 - Evaluate Patagonia’s business model. How important to Patagonia’s business model is its environmental position? It all started out in 1957 when Yvon Chouinard–Emeritus and a couple of friends began to make pitons. Nine years later in 1966‚ Chouinard opened a shop I Ventura‚ California. To understand Patagonia’s business model‚ it is necessary to gain an insight into the company mindset. This could seem as a challenging job but Patagonia’s Mission Statement
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Introduction Patagonia is a unique company‚ not because its owner is environmentally conscientious but because the company itself goes over and beyond the legally required compliance in caring for the society‚ the employees and the environment. In fact its mission statement clearly shows its focus on the environment stating “Build the best product‚ cause no unnecessary harm‚ use business to inspire and implement solutions to the environmental crisis”. (Patagonia‚ 2015) The company started because
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After reviewing Patagonia as a company and as a competitor in the market of high performance outdoor wear we have found and will highlight some of their advantages that keep them in business. First‚ one needs to look at the wide spread selection of clothing line and diversity of each product that Patagonia offers to their clientele. While providing massive selections‚ they also spent large amounts of money in Research and Development to survey professions that they sell to in order them to give
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Patagonia‚ the premium outdoor clothing retailer‚ has identified a niche group for which they market their products and service of bettering the world with their products. Patagonia’s customers are athletic and appreciative of the outdoors. They are environmentally conscious and will go out of their way to ensure their personal choices are not adversely affecting the environment. They’re willing to pay for quality and the use of more environmentally friendly practices that may cost more than traditional
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Surf’s Up at Patagonia. Question 1) Patagonia stresses the importance of hiring employees with passion- a passion for anything‚ not just sports. Why do they place such importance on passion? Why would they think that someone with a passion for something unrelated to sports (i.e. cooking) might be an excellent employee for their company? Answer. HRM department of any firm would desire the best employees while recruiting. It is because money and most importantly time is used up in training them.
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Gavin Elznic Intro to Business Donna D’Costa Patagonia Shines During Recession Patagonia was successful throughout the recession because of their loyalty. They stayed loyal to making environmental friendly products. This helped them greatly throughout the depression because those staying loyal also meant that the customers would stay loyal to the company. The customers would keep paying for the product because it was durable‚ environmentally friendly‚ and getting what one is paying for. Also
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One company that has always had its hand in ensuring that their products are economically‚ ethically‚ and socially responsible is Patagonia. Patagonia is one of the leading brands for outdoor gear and apparel throughout the world. Patagonia is the founding member of the FLA or Fair Labor Association.1 The fair labor association ensures that every level of the supply chain compensates employees fairly‚ provides fair working conditions
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Harvard Case Study Analysis What is an ANALYSIS? analysis Function: noun Inflected Form(s): plural analy·ses \- s z\ Etymology: New Latin‚ from Greek‚ from analyein to dissolve (from ana- + lyein to loosen‚ dissolve) + -sis -1 : separation or breaking up of a whole into its fundamental elements or component parts 2 a : a detailed examination of anything complex (as a novel‚ an organization‚ a race) made in order to understand its nature or to determine its essential features : a thorough study
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