HBR articles available in the library 1. “Rethinking Marketing" by Roland T. Rust‚ Christine Moorman‚ and Gaurav Bhalla‚ 2. "Unleasing the Power of Marketing" by Beth Comstock‚ Ranjay Gulati‚ and Stephen Liguori‚ 3. "Marketing Myopia" by Theodore Levitt‚ 4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen‚ Scott Cook‚ and Taddy Hall‚ 5. "The Brand Report Card" by Kevin Lane Keller‚ 6. "The Female Economy" by Michael J. Silverstein and Kate Sayre‚ 7. "Customer
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EA Does Management Really Work ? At that article for the ninetieth anniversary of HBR‚ they wanted to ask a question. How three essential practices can address even the most complex global problems. The three essential practices’ are targets‚ incentives and monitoring. They establish researchers teams and asked managers a targeted list of open ended questions‚ designed for ferret out details about how their companies were -or were not- implementing these practices. They learn three
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Ryanair – the low-fares airlines Case Study By Sid Hegde Ryanair – the low-fares airline Table of Contents Q1. Why has Ryanair been successful thus far?..................................................................3 Q2. Is Ryanair ’s strategy sustainable?..................................................................................4 Q3. Would you recommend any changes to Ryanair ’s approach?.......................................5 Q4. Should Ryanair continue to pursue the Aer
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Chemistry 30 Chemical Bonding – Properties of Molecules 1. For the following molecules determine which atoms are bonded (write the symbols with a bond between them)‚ the electronegativity difference between them‚ and the type of chemical bond it represents. If the bond is ionic‚ state what ions are produced. If the bond is polar covalent‚ indicate the direction of the dipole on the symbols from the first part. a) KCl Electronegativity difference = K - Cl = 0.8 - 3.0 = 2.2 ionic bond
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The A-Team was contracted by Cango to provide recommendations for the management team to help improve their operations so the company can continue its success. During the initial analysis of CanGo’s operations it is evident the company is facing a series of deficiencies translating to the difficulties in maintaining a stable operating environment. CanGo’s small business mentality is getting the best you. There are several strategic recommendations we can provide CanGo that must be addressed immediately
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Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter
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Name Professor Course Date due Equity Bank Group Equity bank group is a financial institution based in Kenya‚ East Africa‚ offering a variety of financial services. This company was founded in 1984 as a minor institution‚ specializing in mortgage financing‚ which targeted the low income earners. Based on the fact that Kenya is a developing country characterized by majority of citizens earning less than adequate income‚ the target population acted as strength and thus contributed to the company’s
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(3) Strong acids and bases are strong electrolytes and dissociate completely in aqueous solutions. (1) Weak acids and bases are weak electrolytes and only partly ionize in water. (3) Six important strong acids include HCl‚ HBr‚ HI‚ HNO3‚ HClO4‚ and H2SO4. (1) Monoprotic acids‚ like the first five strong acids listed‚ have one proton that will ionize in aqueous solution. H2SO4 is a diprotic acid‚ and has two protons that will dissociate in water. (1) In aqueous solution‚
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HBR CASE STUDY Everybody at ClorityBa5e seemed to understand when one account manager-a working mother-got a special deal: Fridays ojf‚ limited travel‚ easy clients. But when other employees - namely‚ nonparents started asking for similar treatment‚ the company found itself on the brink of an organizational firestorm. Morning K Be by Alden M. Hayashi MARCH 2 0 0 1 LEASE DON’T TELL ME that I need to have a baby to bave this time off." Those words were still ringing in the ears of Jessica Gonon
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: SN1 :Br : Br 7. Give the structure of the principal organic product formed by photochemical bromination of methylcyclopropane‚ draw the mechanism of the reaction. Br2‚ h h Br Br H . .Br Br Br Br 2Br . . + HBr Br + .Br
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