on Monday‚ Nov 29/10 ____________________________________________________________ ___________________ Patagonia Clothing Company Watch this video: http://www.youtube.com/watch?v=O3TwULu-Wjw Answer these questions: 1. What series of events caused Yvon Chouinard‚ the CEO of Patagonia‚ to switch to using organic cotton in their manufacturing facilities? 2. Patagonia stresses the importance of hiring employees with passion – a passion for anything‚ not just sports. Why do they
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Patagonia Two interrelated stratégies : * how to expand their product portfolio US outdoor apparel industry Competitors : * The North Face * Marmot Mountain * Mountain Hardware * ARCTERYX * Columbia Sportswear Patagonia’s history Target market : * Core users‚ Patagonia tried to remain true to them. They had ambassadors. * Will to expand to customers outside the core Product Line Eight smaller lines Gross margin from 40% to 55%‚ variability on geography
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throughout the year. Attracting people who share its strong passion for the outdoors and the environment‚ Patagonia motivates its loyal employees by giving them responsibility for the outcomes of their work and a high level of task significance that their work is meaningful because it contributes to the purpose of protecting and preserving the environment. Source: Rich Reid/Glow Images Patagonia has long been recognized as a great workplace for mothers. And it’s also earned a reputation for loyal employees
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|Harvard Business Review. Managing Differences. |October 21 | |Pankaj Ghemawat March 2007 p.59-68 |2010 | |Jelmer Steenbeek – 1986902 Simon van Gijssel – 1767852 |Introduction International Business | |Beugelsdijk S
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Business Opportunity Analysis [Airborne Express] Seoeui Hong 1316692 1. Identify the key buyers‚ products and geographies that Airborne Express‚ FedEx‚ and UPS try to serve. Are they similar or different? Airborne Express Federal Express UPS Product Line Air-express transportation + provides delivery service of small packages and documents FedEx Ground delivery (No shipment) (Business documents‚ electronic components‚ medical samples and replacement parts) Ground delivery
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Company Background: - Established in 1972‚ Patagonia is an outdoor-clothing company known for its green business model. It was founded by Yvon Chouinard who has “ turned his passion for outdoors into an amazing business” - Patagonia represented an “experiment” to challenge conventional wisdom and present a new style of responsible business. Patagonia strived to build the best product‚ cause no unnecessary harm‚ and use business to inspire and implement solutions to the environmental crisis. -
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1 Introduction Patagonia was founded in 1957 by Yvon Chouinard who defines himself as a reluctant business man. He started his business as a way to climb and surf year long‚ seeking to build the best product to satisfy his passion. “Build the best product‚ cause no unnecessary harm‚ use business to inspire and implement solutions to the environmental crisis.” –Patagonia’s Mission Statement Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a
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Starbucks We take Coffee seriously! Starbucks Problem Statement • Is this best possible way to grow? • How much to extend in the quest for growth? • How do tap / react the opportunities? About Starbucks • Speciality coffee company – Arabica beans • CEO – Howard Schultz • 1000 retail locations in 32 markets throughout North America and 2 stores in Tokyo About Starbucks Channels • Retail Outlets – Bread and Butter – An experience store (Third Place) – Contribution to revenue: 86% –
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The Governance Structure of International Joint Ventures Property Rights and Transaction Cost Explanations Sonja Horvath (Remetic) Doctorate candidate Center for Business Studies University of Vienna Brünner Str. 72 A-1210 Vienna‚ Austria Sonja.Remetic@gmail.com November‚ 2011 Abstract This paper explores the determinants of ownership and residual decision rights in international joint ventures (IJVs) by developing a theoretical framework based on the property right and transaction
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Blockbuster became the dominant movie rental firm for a number of reasons. First and foremost in the early years‚ they were invested in by Wayne Huizeinga who infused the company with $18.5 million dollars and for a span of 7 years grew the company’s market capitalization at an annual growth rate of 118%. Once it started becoming large‚ it efficiently used economies of scale. It also had the most power to negotiate favorable deals with movie studios as opposed to mom and pop shops. Blockbuster
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