WRITERSHARP INC. (Case Study) I.THEORETICAL FRAMEWORK Writesharp Inc. Is thinking of customer’s satisfactions through listening to what usually a customer demands in terms of how will the pencil they are producing should be. Writesharp Inc. is particular with the effects of change of the feature of their current product line. II. STATEMENT OF THE PROBLEM How will Writesharp Inc. improve the quality of its product that will satisfy the customers and performance of its
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the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also
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technology is difficult to protect. Second‚ the more fundamental the innovation‚ a broader patent will be granted‚ which will provide better protection. Third‚ design the innovation to have a good chance of benefiting innovators rather than their competitors. Forth‚ try to make the innovation to be accepted as the industry standard. Fifth‚ monitor their competitors‚ especially those own important complementary assets. Case 1. Consider the challenges Tessera faced in commercializing its chip scale packaging
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apply the elements of the Tort of Negligence. Scope It includes the nature of general tortuous liability，the nature of employer’s liability，the application of the elements of the Tort of Negligence and vicarious liability. Background to study Case study No. 1 Facts: A bus belonging to Xiamen Bus Co Ltd had hit a school child on the pedestrian passing zone and was killed. Upon the occurrence of accident the driver was arrested by the police for killing in negligence. The deceased child’s family
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Compulsory Licensing: The Indian Scenario- Patent v/s Patient ABSTRACT: Compulsory licenses are involuntary contracts between willing buyer and unwilling seller imposed or enforced by the state. A compulsory license is a legal instrument designed to force intellectual property owners to license out their statutorily granted right to interested third parties capable of manufacturing the patented product at cheaper prices. Countries such as Brazil‚ Thailand and India have used the policy to procure
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APPLE VS SAMSUNG PATENT BATTLE A THREAT TO INNOVATION Rather than innovate and develop its own technology and a unique Samsung style for its Smartphone product and computer tablets‚ Samsung choose to copy Apple’s technology user interface and innovation style in these infringing products. Apple had accused Samsung of copying its intellectual property‚ including its very broad design patents for rectangular "electronic devices. And Apple wants to use those patents to stop its competitor from selling
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Case Study 5: General Electric Prices Clarence Burke began working for the heavy-equipment division of General Electric as soon as he graduated from college in 1926. Clarence was an energetic‚ hard-driving‚ and tenacious person and looked forward to a promising career at GE. The heavy electrical equipment division at GE was the oldest part of the company‚ around which the rest had been built‚ and it still accounted for a quarter of its sales. Moreover‚ GE dominated the heavy electrical equipment
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Comparison between Homestead and Free Patents | Homestead Patent | Free Patent | Definition | A dwelling with adjacent land.A mode of acquiring public land by grant to persons seeking to establish and maintain agricultural homes thereon conditioned upon actual‚ continuous and personal occupancy of the same as a home‚ and the cultivation and improvement of the land. | A mode of acquisition through the confirmation of an imperfect or incomplete title over a parcel of public land suitable for and
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recognized fine accessories brands in the U.S. and in targeted international markets. Coach is a leading American marketer of fine accessories and gifts for women and men. Their product offerings include women’s and men’s bags‚ accessories‚ business cases‚ footwear‚ jewelry‚ sun wear‚ travel bags‚ watches and fragrance. Coach’s distribution strategy is multi-channel. Coach operates in two segments: Direct-to-Consumer and Indirect. The Direct-to-Consumer segment includes sales to consumers through Company-operated
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IMPACT OF LIPITOR PATENT EXPIRY ON PFIZER. TABLE OF CONTENTS PAGE NO Executive Summary 3 CHAPTER 1: INTRODUCTION 1.1 Introduction 4 1.2 What is Lipitor 5 1.3Expiry of Lipitor patent 5-6 CHAPTER 2: CHALLENGERS 2.1 Challengers 6 2.2 Pfizer’s strategies 7 CHAPTER 3:FINANCIAL IMPACT ON PFIZER AS LIPITOR GOES GENERIC 8-9 Recommendations 10 Conclusion 11 Executive summary: This
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