Intellectual property is divided into two categories: 1. Industrial property‚ which includes inventions (patents)‚ trademarks‚ industrial designs‚ and geographic indications and 2. Copyright‚ which includes literary and artistic works such as novels‚ poems‚ plays‚ films and musical works etc. According to the TRIPS Agreement‚ the Intellectual Property has been classified into-Patents‚ Industrial Designs‚ Trade Marks‚ Copyright‚ Geographical Indications‚ Layout Designs of Integrated Circuits
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strengths and weakness Amgen first went after product patent‚ the strongest type of patent. But Amgen knew that it would be very difficult to get the product patent because it did not pass the test of “non-obviousness in the light prior art”. Therefore they also went after process patent. Now to increase the protection‚ Amgen also patented the starting material that is needed to produce EPO protein i.e. host cell and its vector. Strengths of product patent: • Provide best possible protection i.e. firm
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emgs presentation June 2007 CEO Terje Eidesmo NFF – Seismic Day Oslo Disclaimer This quarterly presentation includes and is based‚ inter alia‚ on forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to differ. Such forward-looking information and statements are based on current expectations‚ estimates and projections about global economic conditions‚ the economic conditions of the regions and industries that are major markets
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Second Group Assignment Course: Name of the Faculty: Subject : Product and Brand Management Group Number : 30 Group Members: 1. Please identify 2 cases of "Innovative Brand Building" at the ground level(below the line marketing activities). Ans. Eureka Forbes is example of one of the best brand made by below the line marketing activities. Eureka Forbes was born in 1982 ans is a part of Shapoorji Pallonji Group
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value reaching US$50 billion.[4] The government started to encourage the growth of drug manufacturing by Indian companies in the early 1960s‚ and with the Patents Act in 1970.[5] This patent act removed composition patents from food and drugs‚ and though it kept process patents‚ these were shortened to a period of five to seven years. The lack of patent protection made the Indian market undesirable to the multinational companies that had dominated the market‚ and while they streamed out Indian companies
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2012‚ Apple won more than US $1 billion in a massive US court victory over Samsung‚ one of the biggest patent cases in decades – a verdict that could have huge market repercussions. A jury in San Jose‚ California awarded US $1.049 billion to the US tech giant‚ according to court documents. But analysts said the damages could be tripled because jurors found Samsung “willfully” infringed on patents. The decision was appeared to be an overwhelming victory for Apple but it was not immediately clear
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Week). The lack of innovation and inevitable loss in revenues due to expiring patents was a huge concern for Pfizer. Per Catherine Arnst‚ “Due to other patent expirations‚ Pfizer is facing a loss of more than 70% of its 2007 revenues by 2015‚ and there are no equivalent blockbusters in its development pipeline” (Bloomberg Business Week). Wyeth has established themselves as a profitable pharmaceutical company that held patents on specific biologic drugs‚ consumer health products (Centrum vitamins)‚ animal
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principles of utilitarianism‚ rights‚ justice‚ and caring Becton Dickerson is one of the largest manufacturers of medical supplies‚dominates the market in disposable syringes and needles. In 1986‚ BectonDickinson had acquired exclusive rights to a patent for a new syringe invented byCharles B. Mothball that had a moveable protective sleeve around it. The plastictube around the syringe could slide down to rarely cover the needle.1992‚ a nurse‚ Maryann Rockwood‚ used a Becton Dickinson 5 cc syringeand
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of copyright protections Infringement of copyright Nature of the rights Infringement: general issues Defences and moral rights Defences Moral rights Chapter 2: Patents and related rights Patents and breach of confidence Patentable inventions What is an invention Getting and owning a patent Entitlement Patent infringement Infringement Breach of confidence The protection of confidence Related areas of law Chapter 3: Trade Marks Introduction to the course Intellectual
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Property Intellectual property (IP) refers to creations of the mind: inventions‚ literary and artistic works‚ and symbols‚ names‚ images‚ and designs used in commerce. IP is divided into two categories: Industrial property‚ which includes inventions (patents)‚ trademarks‚ industrial designs‚ and geographic indications of source; and Copyright‚ which includes literary and artistic works such as novels‚ poems and plays‚ films‚ musical works‚ artistic works such as drawings‚ paintings‚ photographs and sculptures
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