EXECUTIVE SUMMARY Statement of the Problem Merck & Co.‚ Inc.‚ a leading pharmaceutical company‚ faces the threat of the patents of its most popular drugs expiring in 2002. The only way to counter the loss of sales from these drugs going off patent is to develop new drugs in order to refresh the company’s portfolio. LAB Pharmaceuticals‚ a small pharmaceutical company who specializes in the treatment of neurological disorders‚ has approached Merck with the opportunity to license Davanrik‚ a new
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Eli Lilly’s patented drug Cefaclor. Since Eli Lilly’s product patent for Cefaclor expired in 1992 and the firm was expecting to protect its monopoly with process patents which were due to expire only in 1994‚ this gave great scope for a mutually advantageous agreement between the two companies. There was also possibility to conduct cheap clinical trials in India. Although the joint venture ran into problems because of weak patent laws in the country‚ which prevented the American partner from
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Elijah McCoy When you think of famous inventors‚ who do you think of? Do you think of someone like Thomas Edison‚ or do you think of someone‚ arguably more interesting‚ like Elijah McCoy? Did you know that McCoy was issued over 57 patents in his lifetime? In this paper I’ll be informing you of some of McCoy’s inventions as well as telling you about his life along the way. Elijah J. McCoy was born in 1844 in Colchester‚ Ontario in Canada to parents George and Mildred McCoy. His parents were fugitive
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M A R K D E A N Synopsis Mark Dean is a computer scientist and an engineer; he contributed to the development of the color PC monitor and the first gigahertz chip. He also invented the Industry Standard Architecture system that allows computer plug-ins such as disk drives and printers. Dean is recognized for helping with the launch of the personal computer age with work that made the machines more accessible and powerful. Early Life and Education Mark Dean was born on March 2‚ 1957
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licensor. ANS: F PTS: 1 4. Licensors of IPRs are generally wary of offering licensees exclusive rights in a certain geographic area. ANS: T PTS: 1 5. Under TRIPS‚ until a pharmaceutical patent is actually granted‚ a country has no obligation to protect potential prospective rights (during the pendency of the patent application). ANS: F PTS: 1 6. Most international licensing agreements require the licensee to maintain the confidentiality of the licensor’s technology. ANS: T PTS: 1 7. Under The
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happened to the Gore-Tex brand after the patent expired. What activity can firms use to try to maintain any advantage developed during the patent protection phase? According to quizlaw.com when a patent expires the technology the inventor no longer has the exclusive rights to his or her invention opening it up to everyone. At this point other companies can offer comparative products at reduced prices. I think that Gore-Tex was smart to take advantage of their own patent and expand the product line to include
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Gore-Tex brand after the patent expired. What activity can firms use to try to maintain any advantage developed during the patent protection phase? When a patent expires‚ generally around 20 years after the original filing; the inventor no longer has the exclusive rights to his or her invention thereby opening up the said patent to everyone to use. At this point other companies can offer comparative products at reduced prices. Gore-Tex was smart to take advantage of their own patent and expand the product
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9. Key Strategic Implementation Issues 9.1. Market Flooding According to Michell (2010)‚ Samsung has been focusing on flooding the market with unique and innovative products. In terms of smartphone‚ this market flooding strategy was intended to create larger portfolio of smartphones and addressing more market segments (Forbes‚ 2012). However‚ Samsung has unveiled several similar-looking products with no significant differences in the specifications. Hence‚ Samsung need to start focusing on
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scale. The petitioner also maintains that the law does not provide that the intended use or use in industry of an article eligible for patent bars or invalidates its registration under the Law on Copyright. The test of protection for the aesthetic is not beauty and utility‚ but art for the copyright ad invention of original and ornamental design for design patents. In like manner‚ the fact that his utility designs or models for articles of manufacture have been expressed in the field of automotive
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Technology-related trends impacting online consumer behavior (Chapter 7) 35% of online Americans connect to the Internet with a broadband connection. Broadband has increased by 20% in the past 2 years. The U.S. is only the 10th largest broadband market. Broadband users exhibit different online behavior than those using mobile handheld devices or dial up. Q2. social/cultural environment for e-marketers ( Chapter 7) Reputation: brand image and reputation are based on market perception. Relevance:
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