and tagline appeals Jong Woo Jun and Hyung-Seok Lee Department of Advertising‚ College of Journalism and Communications‚ University of Florida‚ Gainesville‚ Florida‚ USA Abstract Purpose – The objective of this study is to explore general cross-cultural differences in corporate visual identity between the USA and Korea‚ and to apply Trompenaars’ specific versus diffuse dimension to brand-logos and taglines in the two countries. Design/methodology/approach – A sample of the brand-logos and taglines
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Malek didn’t use much logos which would have made his article more reliable to his readers which causes it to be less effective. With using more logos appeals causes the article to be more affective to the audience. In “Don’t Blame the Eater” by David Zinczenkos‚ he uses many examples of logos which comes out to be a well written article. Logos is when an author appeals logic‚ and is a way of persuading an audience by reason. David does just that
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by Carrie Underwood shows many examples of pathos‚ ethos‚ and logos. The emotions evoked by the song are heart wrenching and dark. Both the musical elements and music video of “Blown Away” contribute to an underlying sinister and intense mood. The song’s tempo and loud rhythmic beat the story told by the lyrics. Carrie Underwood enhances her credibility as a major country singer ten years after winning season four of “American Idol”. She demonstrates logos in her song by incorporating the location
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In order to appeal to the ethos of the audience‚ Batman is presented as an honorable hero for taking the blame for Dent’s crime. Though the movie producers are successful at persuading the audience of the honor of Batman‚ it is also confusing to have Batman not be the hero
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Ethos‚ Pathos‚ and Logos are modes of persuasion often used to convince audiences. Ethos pertains to the speaker’s expertise‚ credibility‚ and honesty. Pathos relates to the speaker’s feelings and emotions‚ while logos is an appeal to reason and logic. In William Shakespeare’s play‚ The Tragedy of Julius Caesar‚ Antony uses these elements to nullify the effect of Brutus’ convincing explanation of Caesar’s murder and to change the minds of the plebeians. Antony’s speech had an immense impact on the
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“Sports Logos an Insult to Aboriginals” By: Noah Augustine “Sports Logos an Insult to Aboriginals” is an essay explaining how professional sports teams use Indian symbols. Aboriginals find it very offensive when sports teams adopt their cultural icons. The writer uses examples such as Cleveland Indians‚ Washington Redskins and Washington Redskins to portray an image of how these icons have been use. Augustine states that the use of these religious symbols or spiritual leaders as sports logos is offensive
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Body: analysis of key rhetorical themes Ethos Appeals: In typical Lange style‚ the address to the Oxford Union opened with the effective use of humour which built his credibility via ethos rhetorical appeal. This approach instantly set the tone of the speech‚ engaging the audience‚ and effectively highlighted the clear differences in opinion between New Zealand and both the US and UK‚ on the nuclear issue. Leading up to the debate both US and UK political circles had been vocal in the disapproval
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compete against each other and contradict themselves and each other while they try to defend Julius Caesar legacy as a king. Despite they have to use path to show how they compare each other they also use ethos to show how they both feel about each other. Brutus and Antony share the similarity of logos to the audience. For example‚ when Brutus says
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Karen Armstrong is so anxious to distinguish mythos from logos that her account of Paleolithic religion would seem obviously to be in sharp contrast with the “intellectualism” of theorists such as Tylor and Frazer‚ true? Explain. Throughout history there have been numerous theories to our origin as well countless questions and theories to answer such questions of our existence‚ why certain things happen in such a way or where we come from or where we may go after our deaths on Earth. Some of the
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The Three Appeals of Argument Logical Appeal (logos) Logical appeal is the strategic use of logic‚ claims‚ and evidence to convince an audience of a certain point. When used correctly‚ logical appeal contains the following elements.. Strong‚ clear claims Reasonable qualifiers for claims Warrants that are valid Clear reasons for claims Strong evidence (facts‚ statistics‚ personal experience‚ expert authority‚ interviews‚ observations‚ anecdotes) Acknowledgement of the opposition
Free Critical thinking Logic Appeal to emotion