A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Department of Management Studies‚ Submitted By:Ravi MBA 4th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools
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Summary on Financial Literacy Financial inclusion in rural communities has become the focus of increased attention in recent years. There have been a number of financial literacy training programs and efforts to enhance participation in the formal financial sector by rural households. In this paper we describe the simply design process‚ result and general observation i.e. Financial Literacy for community based micro-finance institution in rural India. Financial stability and financial inclusion is
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years die from illnesses which could have been avoided or treated (“Right to Health Care Around the Globe” 1). This is an issue because more people are just paying attention to the problems in developed countries‚ while citizens in less developed countries are struggling with health care. The Health Resources and Services Administration‚ a division of the U.S. Department of Health and Human Services‚ should help out developing countries that do not have access to quality healthcare by providing willing
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collection used in qualitative research: interviews and focus groups. The paper examines each method in detail‚ focusing on how they work in practice‚ when their use is appropriate and what they can offer dentistry. Examples of empirical studies that have used interviews or focus groups are also provided. INTRODUCTION Having explored the nature and pur pose of qualitative research in the previ ous paper‚ this paper explores methods of data collection used in qualitative research. There are a variety
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tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment Physical
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THE RURAL CHALLENGE: EMPOWERING RURAL COMMUNITIES TO ACHIEVE GROWTH & SUSTAINABILITY. ABOUT US: The Chairpersons of the Kerry Executives of the Irish Rural Dwellers Association‚ the Irish Farmers Association and the Gaelic Athletic Association have engaged in a study of the challenges facing rural Kerry and are calling for the establishment of a forum‚ which will enter into dialogue with the relevant government departments with a view to maintaining and supporting rural communities
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Rural Diversification: The Lake District: Farm Diversification: In the Lake District‚ there are a number of ways in which farm diversification has taken place. For example‚ as the income that farmers receive has decreased‚ they have to creative new ways to make money. On way of doing this is when their sheep are clipped‚ although their fleece is poor quality and colour‚ they can sell it for loft insulation or carpets. Also‚ the Lake District has become a popular tourist destination and as a result
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Rural Insurance in India the untapped waters The real source of marketing promise is not wealthy few in the developing world‚ or even the emerging middle income consumers. It is the billions of aspiring poor who are joining the market economy for the first time. ---C.K.Prahlad Rural India is where the next ‘big’ opportunity is. Indian rural market constitutes
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Rural Credit in 20th Century India An Overview of History and Perspectives Mihir Shah‚ Rangu Rao and P.S. Vijay Shankar This brief overview of rural credit in 20th century India finds a remarkable continuity in the problems faced by the poor throughout this period. These include dependence on usurious moneylenders and the operation of a deeply exploitative grid of interlocked‚ imperfect markets. We articulate the theoretical and historical case for nationalisation of banks and provide evidence
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Research Abstracts on Rural Development DWCRA Nair‚ Tara S. (2000). Towards mainstreaming poor women in development : the DWCRA experience in Gujarat. Ahmedabad : Gujarat Institute of Development Research. 72 p. Key Words : 1.RURAL DEVELOPMENT 2.DWCRA 3.POOR WOMEN 4.RURAL WOMEN 5.MAINSTREAMING WOMEN 6.ROLE OF NGOS 7.ROLE OF VOLUNTARY ORGANIZATIONS 8.PROBLEMS OF RURAL WOMEN 9.INCOME GENERATION 10.SELF HELP GROUPS. Abstract : During the Sixth Five Year Plan period (1982-83)‚ development
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