perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end effectiveness of CRM strategies
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organisation works in a cumulative way to add value to the customer and thereby increase the efficiency of the organisation in terms of profits. Adidas® group has employed CRM as it core marketing strategy in both business-to-business relationships and business-to-consumer relationships using innovative products and latest technologies like mySAP-CRM. Keywords - relationship marketing‚ customer retention‚ adidas® group Introduction A Paradigm shift The sole purpose of business Peter Drucker (1973) once famously
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INTRODUCTION Knowledge Management (KM) has never attained so much publicity as it has in recent years. It is a relatively new facet in organisations and also in educational institutions. Today‚ it is of utmost importance in the corporate world. The definition of KM has been defined and redefined by various experts through all these years. KM is defined as the tools‚ techniques and strategies which are essential to retain‚ analyse‚ organise improve and share business knowledge. (Groff & Jones 2003:
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Abstract The team has planned to develop a Hospital Automation System for the well knownhospital called Pannipitiya Nursing Home. Currently the client company depends on an error – prone software system and a large amount of manual work. Development of a new systemwill help the client company to minimize the work load they handle manually and to eliminatethe faults and errors of the existing software system.This proposed system handles the entire hospital work load under seven major functions namely;
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process and give an elaborate framework of the same. 10. Keeping in mind the present scenario‚ what do you think would be the future trends in customer relationship management in the aviation sector ? 11. Distinguish between CRM and e-CRM. Explain the process of implementation of e-CRM. 5591 B.B.A. ( Aviation‚ Tourism and Hospitality Management ) DEGREE EXAMINATION‚ 2010 ( SECOND YEAR ) ( PART - III ) ( PAPER - V ) 230. CUSTOMER RELATIONSHIP MANAGEMENT ( Including Lateral Entry ) December ] [ Time
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establishment of the MTR Club. It is a customer database that provides MTR with a powerful and effective marketing platform to weight on customer needs‚ usage patterns and preferences‚ therefore adding more value to its loyal customers for repeat patronage. CRM Programs Customers need a clear view of the company they intend to travel or stay with. MTR up-selling and cross-selling its existing customers through values of quality and reliability by presenting those values effectively‚ to confirm the loyalty
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A Project Report On “CRM practices in Retail Sector” Submitted to: Prof. Sushil Chaurasia Tolani Institute of Management Studies Submitted by: Neha Das Retail sector is one of India’s fastest growing sectors with a 5% compounded annual growth rate. Retail is India’s largest industry. It accounts for over 10% of the India’s GDP and around 8% of the employment. Driven by changing lifestyles‚ strong income growth and favorable demographic patterns‚ Indian retail is
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Group Case 1 Group 5 2/27/13 Microsoft Dynamics Customer Solution Case Study: Nonprofit Empowers Team‚ Markets More Effectively with Association Management Solution Background of the Organization National Middle School Association is a nonprofit organization. They have 25 employees that provide professional development‚ journals‚ books‚ research‚ and information to middle school teachers in the United States. NMSA generates about $6.5 million a year in revenue through membership fees
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technologies such as Enterprise Resource Planning (ERP) systems‚ even with a lack of human and financial resources to support such initiatives. Similar to all the other different technological progress‚ ERP systems were primarily implemented mostly at large enterprises. However there are potential benefits in adoption of ERP by SMEs‚ which has increased the consciousness and the positive opinion. Due to this saturation of ERP in large enterprises ERP vendors are now focusing mainly on SMEs‚ this helps
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ERP‚ which is an abbreviation for Enterprise Resource Planning‚ is principally an integration of business management practices and modern technology. Information Technology (IT) integrates with the core business processes of a corporate house to streamline and accomplish specific business objectives. Consequently‚ ERP is an amalgamation of three most important components; Business Management Practices‚ Information Technology and Specific Business Objectives. In simpler words‚ an ERP is a massivesoftware
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