Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
Premium Customer relationship management
Data Warehousing‚ Data Marts and Data Mining Data Marts A data mart is a subset of an organizational data store‚ usually oriented to a specific purpose or major data subject‚ that may be distributed to support business needs. Data marts are analytical data stores designed to focus on specific business functions for a specific community within an organization. Data marts are often derived from subsets of data in a data warehouse‚ though in the bottom-up data warehouse design methodology the data
Premium Data mining Data warehouse
Data warehousing is the process of collecting data in raw form for analyzing trends. The benefits to data warehousing are improved end-user access‚ increased data consistency‚ various kinds of reports can be made from the data collected‚ gather the data in a common place from separate sources and additional documentation of data. Potential lower computing costs‚ increased productivity‚ end-users can query the database without using overhead of the operational systems and creates an infrastructure
Premium Data warehouse Data mining Database management system
receivable‚ the accounts payable‚ payroll and the ledgers in his best possible penmanship. In later years‚ an accounting machine‚ which was capable of performing normal bookkeeping functions‚ such as tabulating in vertical columns‚ performing arithmetic functions‚ and typing horizontal rows was used. The billing machine‚ which was designed to typewrite names‚ addresses‚ and descriptions‚ to multiply‚ to compute discounts‚ and to add net total‚ posting the requisite data to the proper accounts‚ and so
Premium Wage SQL Database
Increase Your Data Center Energy Efficiency • Increase Your Data Center Energy Efficiency • Increase Your Data Center Energy Efficiency • Increase Your Data Center Energy Efficiency • Increase Key Best Practices Optimize the Central Plant Quick Start Guide to Increase Data Center Energy How To Start A Problem That You Can Fix Data Center energy efficiency is derived from addressing BOTH your hardware equipment AND your infrastructure. Commit to Improved Design and Operations
Premium Data center
System (CBIS). Before CBIS‚ data were done manually. This manual process is called non-computerized system. Meaning all the information were written and stored in cabinet files. Non-computerized is not efficient because searching for a certain information is time consuming and it is confusing. To eliminate this problem‚ a system is created known as Computerized System or CBIS. Computer Based Information System (CBIS) is efficient because users will just have to input data which the CBIS will process
Premium Human resource management Cost-benefit analysis Barcode
A glimpse of Big Data Jan. 2013 What is big data? “Big data is not a precise term; rather it’s a characterization of the never ending accumulation of all kinds of data‚ most of it unstructured. It describes data sets that are growing exponentially and that are too large‚ too raw or too unstructured for analysis using relational database techniques. Whether terabytes or petabytes‚ the precise amount is less the issue than where the data ends up and how it is used.”------Cite from EMC’s report
Premium Business intelligence Data management Data warehouse
2012 DBQ Response Lawrence Webb Cricket is a very big sport in India; some even say that it bridged the gap between the rich and the poor in some cases. The relationship between cricket and politics were viewed as positive (3‚ 4‚ 5‚ 6‚ 2) and prideful (10‚ 9‚ 1‚ 6). In document 2 it talks about a young Indian cricketer‚ Prince Ranjitsinhji. In this report of his proposed visit they author used words like ‘brilliant’ to describe him. This is a positive thing because he represents India and by them
Premium Pakistan
CARIBBEAN EXAMINATIONS COUNCIL REPORT ON CANDIDATES’ WORK IN THE CARIBBEAN ADVANCED PROFICIENCY EXAMINATION MAY/JUNE 2012 COMMUNICATION STUDIES Copyright © 2012 Caribbean Examinations Council ® St Michael‚ Barbados All rights reserved. 2 GENERAL COMMENTS Overall‚ candidates’ performance in the 2012 Communications Studies examination continued to improve‚ with noticeably higher percentages earning Grades I and II; indeed‚ the percentage earning Grade I almost doubled that of
Premium Communication Question
Introduction: Data breach has always been a sensitive topic‚ let alone when the data breach is related to banking. In the mean time‚ there’s a breach was found happened to the online banking system of the competitive bank of First Union Bank‚ and the hacker had stolen quantities of customers’ personal information and data. It has been an alarm for all the banks‚ it reminds the whole society to be alert of the damage caused by the data breach. The Chief Information Officer of the First Union Bank
Premium Computer security Security Risk