On April 22‚ 2003 Page 2 2 INDUSTRY ANALYSIS ..............................................................................................................................3 CURRENT STATUS ....................................................................................................................................6 C URRENT S ITUATION ..................................................................................................................................6 Performance.....
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annually worldwide Scope of competitive rivalry: The competition within the PC industry is extremely cut throat due to new technology‚ reliability‚ and customer service. The top companies consist of Dell‚ Hewlett Packard‚ Apple‚ Gateway‚ and Sony. Market growth rate: 14% annually Stage in life cycle: Mature Number of companies in industry: There are 5 major PC companies with a handful of smaller ones also. Major ones are Dell‚ HP‚ Sony‚ Lenovo‚ and Apple. Market share ranges from 5-28% in U.S. and
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Richard Shim‚ Analyst‚ IDC "The old Dell was phenomenal at balancing growth and profitability. The new Dell appears to be still having to struggle" Rob Cihra‚ Analyst‚ Caris & Co. "Businesses are spending with a lot more conviction at this point in the year than they were at this point in time last year‚ We feel like we’ve been chasing demand‚ and we’re feeling like we are starting to get out in front." Michael Dell‚ CEO‚ Dell Inc. Introduction On February 18th 2010
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Dell vs Lenovo Dell’s direct sales model has restricted the company’s growth in China even as domestic competitors such as Lenovo have raced ahead making the most of China’s still rapidly growing PC market. According to data from industry body IDC‚ Dell had a market share of 9 % of the total PC shipments in China in the second quarter of 2010‚ narrowly beating out rival HP for the first time. But both foreign manufacturers lagged market leader Lenovo by a big margin. Lenovo had cornered nearly
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Dell Computer Case Study Nova Southeastern University Dell’s Success Michael Dell at the age of 19 founded Dell in 1984‚ a company best known for selling affordable personal computers and laptops. As a pre-med freshman at the University of Texas at Austin‚ Michael starts a new computer business under the name of PC’s Limited. His vision carried over to Dell with the idea of customer experience as a differentiator with risk-free returns and next-day‚ at-home product assistance. Dell a very successful
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Executive Summary Statement of the Problem Dell‚ Inc. (Dell) is in the personal computer (PC) industry‚ and is ranked within the top 3 companies of the PC market segment. Despite ranking second in computer sales during 2008‚ Dell has decided to analyze a potential investment for a new technology that creates a permanent personal picture or message on the laptop casing. This laser etch‚ Monet technology‚ is provided by a small company in France for $10 million (technology rights). The proposed
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Business Model Dell has managed to become remarkably successful in a short span of time by following a direct "business to customer" model. By selling computers directly to customers‚ they have been able to best understand their needs and provide effective solutions to meet those needs. Dell built PCs to order‚ so customers received only what they wanted. Dell ’s just-in-time inventory system allowed them to order only parts that customers demanded‚ thus keeping the minimal inventories and
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Environment The PC industry can be analyzed using Porter’s Five Forces. The first force is threat or barriers of entry. Here‚ the threat is high and barriers are low. Although certain brands own the majority of the market‚ the costs to manufacture are extremely low‚ and the prices of these components are declining yearly at 25% to 30%. The capital required is relatively inexpensive‚ as well. Also‚ unbranded “white box” PC makers have become prevalent overseas; showing anyone who can make a PC could make
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PC vs. Mac Deciding whether to make an investment in a Windows PC or an Apple Macintosh provides unique technological features. Both the Personal Computer and the Macintosh have their own advantages and disadvantages. Although PCs are the dominant choice for a computer‚ the Macintosh still competes toe to toe in many aspects of performances. Elements such as cost‚ customization‚ and security‚ all add to the conflict of which computer is ultimately superior. To begin‚ the cost of a computer can
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Mac vs PC Case Study Introduction The “Get a Mac” campaign was a series of TV commercials ads created for Apple launched in 2006. In all series of the ads‚ they feature a Mac guy and PC guy against each other by comparing the feature or user experience of Apple’s and Microsoft’s computer. This campaign successfully creates an image of Apple’s user as a young‚ friendly‚ cool and confident. By contrast‚ the PC guy is an up-tight‚ traditional‚ insecure character who dress was oversized. The main message
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