YOU`RE THE MARKETER: SONIC PDA MARKETING PLAN Based on the marketing plan contents discussed in chapter 4‚ answer the following questions about how you can use MIS and marketing research to support the development and implementation of sonic`s marketing plan for its new PDA: For which sections will you need secondary data? Primary data? Both? Why do you need the information for each section? Secondary data is data that already exists and has been collected by someone else for another purpose
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1.How was Postscript established as a de facto standard? John Warnock and Charles Geschke founded Adobe Systems Inc. in 1982. Its first product is PostScript. It has three parts:(1) a page description language‚ (2) an interpreter and (3) fonts. Adobe make the PostScript language open to anyone for free‚ and the language was meticulously documented in "The red book"‚ and strong technical support was provided to third-party developers working with the language. As a result‚ the number of applications
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Management Information System Mashaweer Case study Case Study Questions: 1. What kinds of applications are described in this case? What business functions do they support? Answer: The applications described in this case are: PDA‚ centralized application and SCADA. The business functions that the case supports: Manufacturing and production‚ finance and accounting and human resources. 2. What are the benefits from equipping their riders with PDAs? Answer: Through this technology Mashaweer
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WRITTEN ANALYSIS OF CASES #10 UBER PRICING STRATEGIES AND MARKETING COMMUNICATION Situational Analysis: Uber‚ a smartphone app based service for providing on demand transportation has been gaining growth and brand momentum since inception and has been successful in changing the face of modern day commuting in multiple cities. However with respect to new and existing market competition of the likes of Lyft‚ Hailo‚ and Sidecar along with the existing taxi and livery services and further faced
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Facts: The Negro plaintiffs in these cases were denied admission schools attended by the white children under the laws requiring or permitting segregation according to race. All the court adhered to the “separate but equal” doctrine and held that the plaintiffs were not admitted to the white schools (except for the plaintiff in the Delaware case). In the instant cases‚ the plaintiffs contend that segregated public schools are not “equal” and they are deprived of the equal protection of the laws.
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simply a matter of contracts‚ but the fact that Palm lacked the physical flexibility to switch carriers easily. All of its PDAs were configured to work exclusively with the frequency used by Bell South‚ and any changes in carrier would have to be accompanied by major changes in device design. This dependence on Bell South for the very operation of the Palm.net service on PDAs may have been tolerable inside the United States‚ but the problem was compounded overseas. In order to market the device internationally
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Pepsi Cola Products Philippines‚ Inc. (petitioner) v. Honorable Secretary of Labor (respondents) 1. Facts: a. June 1990: The Pepsi-Cola Employees Organization-UOEF (Union) filed a petition for certification election with the Med-Arbiter seeking to be the exclusive bargaining agent of supervisors of Pepsi-Cola Philippines‚ Inc. (PEPSI). i. Med-Arbiter granted this stating that PCEU-UOEF was an affiliate of Union de Obreros Estivadores de Filipinas (or the Federation) with two (2) rank and file
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Case #4 Fighting Grime (Clorox Company) This is a fun case in that it involves branded products that students will recognize yet probably do not associate with Clorox. A good way to introduce the case could be to bring in product samples or show the brand names of their many products and ask students what they have in common? The case is short and vivid and can be assigned ahead or simply read in class. It is an easy case to grasp quickly yet provides some very clear examples of strategic
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Case Name: South East Asian Economic Crisis An economic crisis‚ which erupted in Thailand in mid-1997 and which soon spread to neighbouring countries—Malaysia‚ Indonesia‚ Philippines and South Korea— came to be popularly referred to as South-East Asian economic crisis (although South Korea is in East Asia and only the other countries are in South East Asia). A currency Crisis shows up when there is a speculative attack on the exchange rate‚ resulting in a devaluation of a pegged currency or sharp
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