Running head: PANERA BREAD CASE Title: Panera Bread Strategy Ron Johnson March 1‚ 2009 Southwestern College Professional Studies Abstract This case study is about Panera Bread Company and its strategy it wishes to employ to become the best brand name of fresh bread in the United States. Panera Bread’s use of a broad differentiation strategy has helped their profitability and growth and rivals have found it hard to compete with the competitiveness of Panera Bread. A SWOT analysis will reveal
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The core technology of Panera Bread would be their process of baking the goods. Panera Bread is primarily known as a fast-casual bakery-café. Therefore‚ the baking process is directly related to the company’s mission of “putting a loaf of bread in every arm” (Panera Cares) The fresh-baked goods are made fresh‚ from scratch‚ and in the store‚ every day by trained bakers. The core technology of Panera Bread would be considered a service for several different reasons. The first reason would be that
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strengths and in the process has embarked to enter the food market on a very narrow segment of the market in terms of the uniqueness of its product – to serve customers who are looking for the fresh smell of home baked food‚ feel the joy of tasting fresh bread‚ enjoy the ambience of the restaurant and the view‚ or also to be able to work on their laptops and connect to the internet on a wifi. It has further narrowed its market segment by selling at a price that is above the fastfood market and thereby identify
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Our Daily Bread‚ as the title suggests this is not about bread‚ as I hoped it was. Rather it’s about people earning their bread‚ their livelihood. The term ‘bread’ is derived from the larger term ‘bread-winner’ as the one who is the primary provider of the household‚ and the ‘daily bread’ is simply referring their daily livelihood. As my time spent in the US‚ I often used to wonder how the different food companies were able to produce mass amount of food to keep the population fed. This movie is
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I feel that Ron Shaich and the leaders did follow the six steps of strategic planning because in 1980 Mr.Shaich started his first bakery called the cookie jar‚ and over three decades he merged with Au Bon‚ acquired St. Louis Bread Co.‚ and eventually morphed into Panera Bread (PNRA). In the past five years Panera’s stock has returned 243%‚ making it the second-best-performing U.S. restaurant after Chipotle (CMG). Shaich (pronounced "shake")‚ 58‚ had a big 2012: Panera‚ with $1.8 billion in revenue
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protagonist’s story. This is presented when Katniss is recounting the first time she meets Peeta‚ and he gives her the leftover burnt bread. This is a significant turning point for her as before‚ when she is starving‚ she is hoping for death to come. It is only after this act of kindness that she finds the will to live‚ viewing Peeta and the bread as a symbol of hope. The bread‚ not only becomes a crucial component of her life‚ but also sparks the rebelliousness in Katniss. A full belly is the turning
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Bread contains starch. The starch content in bread is derived from the starchy endosperm of wheat. Refined breads have the bran and germ removed from the wheat in order to produce softer‚ silkier flour. there is a lot more food containing starch like: Starchy foods such as potatoes‚ bread‚ cereals‚ rice and pasta should make up about a third of the food you eat. Where you can‚ choose wholegrain varieties‚ or eat potatoes with their skins on for more fibre. Starch is the most common form of
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yeast into the flour. Look for the expiration date on the yeast package to make sure the yeast is fresh (expired yeast could prevent bread from rising). Step 2: Add liquid Check the temperature of the liquid with an instant-read thermometer. If it is too hot‚ the yeast will die and your bread won’t rise. If it is too cold‚ the yeast won’t activate and your bread won’t rise. Step 3: Beat with a mixer Add warm water and melted butter to the flour mixture all at once. Beat with an electric mixer
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Panera currently serves “fresh baked goods‚ including a variety of freshly baked bagels‚ breads‚ muffins‚ scones‚ rolls‚ and sweet goods‚ made-to-order sandwiches on freshly baked breads‚ hearty‚ unique soups and side items‚ freshly prepared and hand-tossed salads‚ and custom roasted coffees and cafe beverages‚ such as hot or cold espresso and cappuccino drinks and smoothies” (Panera Bread Company‚ 2011). This is essentially Panera’s competitive advantage over its industry; organic‚ natural
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1. What is Panera Bread’s strategy? Which of the competitive strategies discussed in Chapter 1 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? Being a nationally recognized brand and a dominant in restaurant operations in the specialty bakery café segment and to expand broadly in the regional market is Panera’s strategy. And by giving high quality product Panera is following their strategy. Panera’s Competitive
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