Case One: Valley Winery Valley Winery‚ a favorable wine company‚ hired Pat Waller as their sales manager of the San Francisco region’s chain division. Although the company has had increasing sales for the past several years‚ Valley Winery has its fair share of problems that have Waller worried. He is very aware of the competitiveness within the wine industry and is concerned that Valley Winery will not be able to continue consistently increasing their sales. Turnover rate is the number one
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Southwestern Publishing Co.‚ 1993. Cases for Part I Nature and Scope of Marketing Research CASE I-1 Clover Valley Dairy Company In the fall of 1978‚ Vince Roth‚ General Manager of the Clover Valley Dairy Company‚ was considering whether a newly developed multipack carrier for yogurt was ready for market testing and‚ if so‚ how it should be tested. Since 1930‚ the Clover Valley Dairy Company had sold‚ under the trade name Valleyview‚ milk‚ ice cream‚ and other milk by-products—such as yogurt
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The Valley Winery is one of the nations largest privately help companies‚ and the top domestic producer of wine selling more than 40 percent of all wine produced in the United States. Valleys success is largely due to their high quality wine sold for a lower price‚ and a very aggressive and innovative sales force. Sales groups are separated into three main categories: 1) Liquor stores and bars 2) Restaurants‚ resorts‚ hotels‚ and motels 3) Chain Division The company has experienced many sales
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Original Kayak Adventures advertises in regional magazines and maintains a Web site‚ which Edie designed. Customers say that the site is attractive and informative‚ but the Caputos are not sure of its effectiveness in attracting new business. At this time‚ no other kayak rentals firms operate within 20 miles of OKA’s location. So far‚ the Caputos’ plan is working out well. OKA rents space at a nearby marina‚ where Edie runs the office and operates her Web design business. She also handles rentals
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CHILECON VALLEY CASE STUDY What is the Chilecon valley phenomenon‚ what type of companies are involved‚ and why should we take it seriously? In Chile‚ the start-up community has begun to boom. Indeed‚ the market conditions there are improving‚ while the rest of the world remains stagnant or on the decline. This‚ coupled with a very young population‚ has set up a prosperous climate for technology startups to spring up in the area‚ to such an extent that the region is nicknamed « The Chilecon Valley »
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From roughly 2300 BC until 1500 BC the Indus Valley civilizations thrived in what is now modern-day Pakistan. The first excavations of the Indus Valley‚ began by archaeologist Mortimer Wheeler‚ began in 1921-1922 and uncovered important information of the highly complex civilization. One of the main cities was called Harappa. Harappa‚ like Mohenjo-Daro‚ grew along the Indus River. It came into existence earlier than and lasted longer than the southern city of Mohenjo-Daro. It was well known for
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THE ROLE OF JUST-IN-TIME IMPLEMENTATION IN RELATION TO PERFORMANCE: AN EXPLORATORY STUDY By Che Ruhana Isa (PhD)* Tay Yew Keong Faculty of Business & Accountancy University of Malaya ABSTRACT This study investigates the relationship between the level of just-in-time (JIT) implementation and performance. The study employed self-administered questionnaire survey to collect data from Malaysian manufacturing companies. The statistical tests provide empirical evidence to support the predictions
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many excavations‚ and still are many continuing on now. With hopes to uncover the deep mysteries of the Indus Civilization excavators push on. The Indus Valley Civilization has many tribes in various areas in Asia. One of the many mysteries is the actual name and location of every tribe that contributed to the making of the Indus Valley Civilization. However the general locations have been classified. Some tribes were located as far south as Mumbai/Bombay‚ in Maharashtra State‚ India. Others
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Read the Dunlap v. Tennessee Valley Authority case. You are to write a 3-4 page report that answers the following questions: 1.What were the legal issues in this case? David Dunlap brought suit under Title VII of the Civil Rights Act of 1964‚ alleging racial discrimination by the Tennessee Valley Authority (TVA). The district court found that Dunlap had been subjected to discrimination under both disparate treatment and disparate impact analyses‚ concluding that the TVA’s subjective hiring processes
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During the Sata Yug‚ the Kathmandu valley was a huge bowl of placid water‚ cradled by hills and mountains. The lake was home of the Naags‚ the serpent gods. Then one day a God descended to the lake and cleaved a pass through the mountains with his sword. The pass is called Kotwal‚ Kotbar or Kotpal. The water gushed out‚ emptying the lake and leaving behind a fertile valley. This valley would eventually be the site of not only kings but also great spiritual and religious activity for centuries to
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