and expanding its fleet of rental cars from 7000 to 24‚000. The case describes the company’s processes and facilities as well as its pricing and promotional strategies. It also describes a number of significant changes that the company has made in the last year‚ including a move to allow rentals for as little as an hour that was designed to position easyCar as a competitor to local taxis‚ buses‚ trains and even car ownership. The case also explores several legal challenges the firm faced‚ including
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A security survey at Reedy Recovery Company was conducted on September 15‚ 2011 by Amy Reedy who was invited and retained by DeVry University for a security assessment. Information in the report was obtained from James Write‚ Executive Vice President and Chief Financial officer‚ and Rhonda Forbes‚ Facilities Manager‚ personal observations were done by James Write during the inspection of the DeVry facility. The intentions of this report are a detailed audit of all security aspects and phases of
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physical products sold to outdoor‚ nature‚ and bird stores such as Wild Birds Unlimited. In the first few years of operation‚ Jim McMaster and his wife‚ Sheila‚ produced bird feeders and other products in their garage. In 1997‚ however‚ the operation became too large for their garage‚ so they rented a 4‚000-square-foot facility for production and distribution purposes. They also hired two employees to manage these two functions so that the McMasters could continue giving school talks. Today
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Journal of Case Research in Business and Economics Coffee Wars - The Big Three: Starbucks‚ McDonald’s and Dunkin’ Donuts Michael G. Brizek South Carolina State University ABSTRACT Coffee – for some‚ a morning cannot begin without it. Many daily rituals include it. It can be seductive‚ enticing‚ and addictive. Hard-core coffee drinkers pride themselves on their coffee palettes‚ their refined ability to distinguish “good” coffee from “bad.” And once a diehard coffee drinker finds his favorite
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Caribbean Management Cases – Terrence Bruton (1993) SUCCESS ENTERPRISES The ring of the telephone interrupted Mrs. Deen in mid sentence‚ and she looked apologetically at her banker in her office as she picked up the receiver. "Success Enterprises‚ GM speaking‚" she answered pleasantly. It was Mr. Anthony Julien‚ one of the two supervisors in her medium sized sanitation company. The rest of the conversation went something like this: Mr. Julien: "Another truck breakdown in Area 2B‚ Mrs. Deen‚ and
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Morrissey Forgings‚ Inc. This heavily disguised case is set in the "mature" woodstoves business in 1986. It is not based on The Vermont Castings Company. The issue is product line strategy based on product line profitability. In early 1986‚ Tim Morrissey was reviewing the disappointing 1985 results of operations for his company (see Exhibit 1). The business had been founded in 1938 by Tim’s grandfather as a modernization of an older iron forge company which Tim’s great-great-grandfather had
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A09-04-0012 Wal-Mart Stores Inc.: Dominating Global Retailing Mr. Lee Scott could afford the look of confidence. He had just spoken to investment analysts about the phenomenal results from the second quarter of 2003. Despite the general weakness in the world economy and the uncertain environment that prevailed‚ Wal-Mart had reported sales growth of 11%‚ amounting to $6.4 billion. The company’s associates were indeed doing the Wal-Mart cheer in faraway places like Germany‚ South Korea‚ China
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So her intention of implementing the above policy is to boost the sales by setting a higher goal for her followers and to cut excess costs. But she focused more on the outcome than the people. “Work quickly‚ keep the doors unlocked‚ work whenever” is one of her “Rules of the Garage”. She neglected that the company has a strong people-oriented culture. Workers are unwilling to change. That’s why her changes bring out some negative effects. Implementing policies which focus on outcome is beneficial
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Jose Rizal’s Residence On June 19‚ 1861‚ Rizal was born inside that house and was the seventh among the eleven children of Don Francisco and Dona Teodora. He was baptized “José Rizal y Mercado” at the Calamba Church right next door. Young Jose was the first in the family to use the name Rizal in accordance with the 1849 decree of then Governor Narciso Claveria to change the surnames of Filipinos. In 1891‚ due to Rizal’s activism‚ the family came under attack of the friars who
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Lindsey Perine MKTG 379 MW 10am February 8‚ 2012 Case 1 Summary- The Coop BACKGROUND AND PROBLEM STATEMENT The Chicken Coop is a restaurant started back in 1974 by CEO‚ Daryl Buckmeister. Chicken Coop is a quick service restaurant chain with sales growing at about 10% per year. In 1995‚ sales sporadically were down in 20 of the 76 stores. These 20 stores had consistently been the strongest stores accounting for 32% of retail sales. The main issue is management needs to formulate a strategy
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