Big Bazaar. In my summer training project I’m doing live project‚ on a “An Analysis of Customer Cherry Picking of FMCG Products at Big-Bazaar in Lucknow”. ( To improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar. 3 Need for the study 3 Topic for the study 3 Objectives 3 CHERRY PICKING 4 Company Profile 7 Research Methodology 27 DATA ANALYSIS AND INTERPRETATION 30 HYPOTHESIS/LIMITATIONS 77 CONCLUSIONS & FINDINGS 88
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Priyesh Ranjan Sabir Kumar Samad Prithvi kumar A Situation Analysis: Baria Planning Solutions (BPS) is a consulting firm serving manufacturers with $95 million in annual sales. BPS analyses its customer spending categories and identifies various sources of potential savings. It carries out various change management‚ supplier consolidation and purchase standardization initiatives to attain its objective. It specialises in “Spend Analysis”. In order to expand‚ BPS acquired various niche service providers
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Tracy Rucker Marketing Mid-Term 2012 March 1‚ 2012 Product Team Cialis: Getting Ready to Market Brief Background Erectile dysfunction’ is the failure to achieve and maintain an erection sufficient for satisfactory sexual experience. It affects 150 million men globally. In March1998‚ Viagra (Sildenafil) was the first oral medication approved for use in ‘erectile dysfunction. Viagra had a very successful launch with a total of 600‚000 prescriptions filled in the first month (April 1998)‚ and
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Case analysis-Ceja Vineyards Okechukwu Maduka. Ceja Vineyard‚ a California based producer and marketer of premium wine has seen a decent amount of growth in their business over the last three years. However the owners of Ceja vineyards‚ led by CEO Amelia are trying to decide whether to primarily target the Hispanic market which will cause them to completely change their marketing efforts or leave it up to the distributors and retailers to make that decision. Problems For the Ceja vineyard team to
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Progressive case analysis I. Introduction and strategy analysis Over decades operating in a highly competitive environment‚ the key strategy that makes Progressive the top three in the $165 billion US private passenger auto insurance industry is focusing on innovations and customer satisfaction. Established in 1937‚ from the beginning‚ Progressive approached the market with an innovative method by providing customers drive-in claims service and the ability to make monthly installment payments
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Case Title: Disney Case Analysis 1. Who are the main players (name and positions)? (5 pts.) Walt Disney-Founder of Disney Michael Eisner- became Chairman and CEO of The Walt Disney Company in 1984‚ known for transforming Disney into industry leader. He stepped down as CEO in 2005. 2. What business(es) and industry or industries is the company in? (5 pts.) Disney is in the entertainment ‚ media‚ computer software‚ consumer products manufacturing‚ and leisure industries. It is one of the largest
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Nirdosh Case Study Background: - Nirdosh is a unique non-tobacco smoking device developed in 1982 by Maans Products‚ Ahmedabad. Maans products‚ Ahmedabad was a family owned proprietary organization‚ run by Mr. Natvarlal Bhavsar. Maans products had been a biri manufacturing and marketing enterprise which Mr. Bhavsar had inherited and had been running for the last two decades. Total sales volume of this business was about Rs. 10 lakhs a year. Product description: - The product Nirdosh is a unique
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CASE STUDY ANALYSIS ON DUPONT UNDERSTANDING THE CUSTOMER’S ACTIVITY CYCLE Submitted to: Dr. K.Abdul Waheed Submitted by Group 3- Case: Dominion Motors 1. Vaibhav Nigam 2. Varun Gupta 3. Utpal Garg 4. Sidhant Khunger 5. Mitali Runwal 6. Nidhi Agarwal 7. Konda Moulika
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Natureview Farm Case Analysis – 5 November 2013 Natureview Farm is the leading manufacturer of refrigerated cup yogurt in the natural foods channel. From its founding in 1989 through 1999‚ Natureview grew its revenues from less than $100‚000 to over $13M by selling only 8oz and 32oz yogurt cups. However‚ in 1997‚ in order to fund strategic investments‚ Natureview received an equity infusion from a venture capital firm‚ which needs to cash out of its investment‚ forcing Natureview to either
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Hasbro Interactive Case Analysis Introduction Hasbro Inc.‚ led by CEO Alan Hassenfeld‚ is a well-known long standing gaming company known for its famous games such as Monopoly‚ Play-Doh‚ Mr. Potato Head‚ etc. Hasbro has always been a single industry company‚ focusing on games and toys. In 1995‚ the company started a new division‚ Hasbro Interactive‚ with the objective of bringing existing and new games to a different market through electronic means. This led Hasbro to become a related
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