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    Conceptualizing a Business

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    that distinguishes the company apart from its competitors and pinpoints the outlook of the company’s operations. A company’s mission statement is a short declaration that describes the company’s objective‚ markets‚ and competitive advantage (Pearce & Robinson‚ 2009). The mission of Sweet Tooth is to produce quality cakes and sweet confections and sell them at reasonable prices. The values of the company are based on the principles of happy customers‚ quality products‚ diligent employees‚ relaxed

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    political prohibit Big 5 from applying self-serving pressure back to the remote environment. “That environment presents firms with opportunities‚ threats‚ and constraints‚ but rarely does a single firm exert any meaningful reciprocal influence‚” (PearceRobinson‚ 2011‚ p. 81). The state of the economy greatly affects the regional Big 5 Sporting Goods business model because the company relies on consumer spending‚ which is a direct reflection of the employment rate‚ income‚ taxes‚ and economic confidence

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    financial planning. Citigroup Displays Environmental Adaptability in China Citigroup has displayed environmental adaptability in China. Citigroup ’s goal is to "grow our market share over the next five years through or embedded bank strategy" (Pearce and Robinson‚ 2004‚ p.18). Through "strong brand equity"‚ which is Citibank ’s strategic marketing approach has also led to the expansion in China. The following reasons display Citigroup ’s environmental adaptability and expansion in China: • Citibank

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    opportunities and minimizes it weaknesses and threats" (Pearce & Robinson‚ 2002). Strengths A strength is a competitive advantage that arises "... from the resources and competencies available to the firm"(Pearce & Robinson‚ 2002). Verizon’s strengths include: § Technology diversification - Verizon offers a large variety of wireline and wireless services. This diversification allows Verizon to increase customer value through an

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    Ethics Reflection

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    know how to conduct themselves. With the values set forth that each employee should make certain to make that ethics is a top priority (Pearce & Robinson‚ 2013). Within a organization values are typically stated in the mission and vision which will clearly explain the expectations and direction that the organization and its stakeholders wish to go in (Pearce & Robinson‚ 2013). In most organizations you can rely on the mission and/or vision statement to set standards on the principle from which organizations

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    Strategic Implementation

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    Evaluation-Week 4 University of Phoenix-STR 581 April 16‚ 2011 Strategic Choice and Evaluation The next phase associated with strategy formulation is the strategic analysis and choice phase of the process. According to Pearce & Robinson (2013)‚ “Business managers examine and choose a business strategy that allows their business to maintain or create a sustainable competitive advantage” (p. 238). Therefore‚ a business such as Spirit Airlines should evaluate their current strategy

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    (SWOT) (Pearce & Robinson‚ 2011‚ p. 140). Key issues will be explored concerning Scotts Miracle-Gro’s external environment and solutions developed to maximize its opportunities or minimize its biggest threats. This comprehensive analysis will used to add value to the company and its consumers. Synopsis (Background) of the Situation The Scotts Miracle-Gro Company (Scotts)‚ based in Marysville‚ Ohio‚ was formed by a 1995 merger of Miracle-Gro and the Scotts Company (Pearce & Robinson‚ 2011

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    http://www.consumerreports.org/cro/cars/new-cars/news/2008/01/brand-perceptions/overview/brand-perceptions-top-5.htmJenkins‚ H. (2006). ProQuest. Wall Street Journal. (Eastern edition). New York‚ N.Y.:Oct 4‚ 2006. pg. A.15 Viewed online on 6/11/08Pearce‚ Robinson. (2004). Implementing Strategy. The McGraw−Hill Companies 9th edition‚UOP resourcesVan P‚ (2008). Financial Post‚ Gas prices to double by 2012: economist. Viewed online andRetrieved on 6/12/08 from http://www.financialpost.com/story.html?id=469426Wilson

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    Barney‚ J.B. (2007). Gaining and Sustaining Competitive Advantage: Gaining (3rd ed.). Retrieved from The University of Phoenix eBook Collection database. Bay Area Sleep Evaluation Center. (2010). Retrieved from http://www.basectx.com/ Pearce‚ J.A.‚ & Robinson‚ R.B. (2011). Strategic Management. Formulation‚ Implementation‚ and Control (12th ed.). Retrieved from The University of Phoenix eBook Collection database.

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    competing hard to maintain its elite presence (Pearce & Robinson‚ 2010). The competition for Whole Foods continues to grow because of the growing demand for natural and organic food. Other issues that arise for Whole Foods are the competition with larger grocery chains‚ difficulties with suppliers‚ and the possibility of not having the products for the customers. Only 3% of U.S. farmland is organic‚ so there is limited output (Pearce & Robinson‚ 2010). Whole Foods must also face the fact that

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