Colonial travel writers‚ traders‚ missionaries‚ and bureaucrats had continuously depicted African’s as dirty and undomesticated. The soap advertisements depicting the ‘before and after’ transformations were not only selling soap or bleach but a dominant ideology symbolizing imperial progress. In an ad for Chlorinol Soda Bleach‚ three boys are pictured in a soda box sailing in the ocean. The image contains two black boys pictured
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India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants‚ talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy that NIVEA uses for its premium products is Price Skimming i.e. an initial
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Toilet soaps are part of the growing tribe of cleansing and beautifying products available across the country. There are scores of brands and an even greater number of variants making for a bewildering range. The Indian market has over 1100 million people living in more than 4500 towns and cities and in excess of 580‚000 villages. Products must cut through several price points and fragrances to satisfy everyone. Toilet soaps are marketed through 5 million retail stores of which 3.75 million are in
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had its presence since 1888 when crates full of sunlight soap bars were noticed in the Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it. This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever: TIMELINE: * 1888 Sunlight soap introduced in India. * 1895 * Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai‚ Chennai
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India. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household
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History of Advertising When studying today ’s advertising industry‚ it ’s useful to understand the history of advertising. You can look at the GCSE pages for introductory information and links. Although word of mouth‚ the most basic (and still the most powerful) form of advertising has been around ever since humans started providing each other with goods and services‚ Advertising as a discrete form is generally agreed to have begun alongside newspapers‚ in the seventeenth century. Frenchman Théophraste
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Also all the products were advertised with the white men exploiting darkest africans. The pears soap advertisement is a good example of that. Soap symbolized this ’racializing’ of the domestic world and ’domestication’ of the colonial world. Apparently the soap was advertized which had ability to wash black skin white of the industrial slums‚ while at the same time keeping the imperial body clean and pure in the racially polluted
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strong brands. If we take the business of bathing soaps‚ as an example‚ HLL has the objective of being a national player (not a niche or a regional marketer) and the leader therein. HLL also wants about 30 per cent of the corporate income to come from this line. So‚ HLL opted for the strategy of developing quite a few strong brands in this line‚ and among them they cover different market segments and price points. Dove‚ Lux‚ Liril‚ Rexona‚ Pears and Lifebuoy are the outcome of such a well planned
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STRENGHTS OF DOVE o o o o o Unconventional strategy Effective advertising‚ Free publicity Continuously evolving the campaign Strong emotional touch Cross-selling Possibilities WEAKNESSES WEAKNESSES OF LUX § 4 Lux is mainly positioned as beauty soap targeted towards women‚ hence it lacks unisex appeal Usage rate/ wear rate is high and is generally mushy and soggy Some variants like the sunscreen‚ International variant did not
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value. (iv) Health : Drugs and food products are often advertised with this theme‚ e.g.‚ ’For energy and vigor use i.e-Horlicks.’ (v) Beauty: Often used in the theme of advertising cosmetics‚ toilet soaps and perfumes‚ this instinct appeals particularly to young men and women. For instance ’Use Pears soap to keep the school girl complexion’. (vi) Parental Affection: This theme of advertising is used to advertise products meant for children‚ e.g. toys‚ baby foods‚ baby dresses‚ tricycles‚ etc. (vii) Fear :
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