Table of Contents Introduction 3 Background to BP plc 3 The Gulf of Mexico Incident 4 BP’s Historical Market Positioning 4 Internal and External Analysis 5 Internal Analysis – The SWOT Model. 6 External Analysis – The PESTLE Model 8 Strategic Choices 9 Recommendations 10 Porter’s Generic Strategies 10 Ansoff’s Matrix 11 Conclusion 12 Bibliography 12 Introduction The global business environment has never been more challenging for companies and corporate management teams
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Finance bored the pants off me. I fell asleep more times than not.1 —Anita Roddick‚ founder‚ The Body Shop International In the late 1990s‚ The Body Shop International PLC‚ previously one of the fastest growing manufacturer-retailers in the world‚ ran aground. Although the firm had an annual revenue growth rate of 20% in the early to middle 1990s‚ by the late 1990s‚ revenue growth slowed to around 8%. New retailers of the naturally based skin- and hair-care products entered the market‚ bringing
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I interviewed a woman named Delaney Pearson. Pearson is a PhD student at Indiana University who has a transgender daughter‚ Savannah‚ who is 5 ½ years old. The interview took place at Pearson’s home on June 12th at 6:00 p.m. and lasted for 30 minutes. I chose to interview with Pearson because she is a parent of a young child who has been transitioning to be a girl since she was 2 years old. My conversation with Pearson revealed the journey of transitioning to the other sex at a young age‚ and how
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Product Life Cycle analysis of the iPhone 4: The product life cycle implies that each product goes through each of the stages in a particular order over a certain period of time. However‚ this is not the case for the iPhone4. Due to the previous success of the former models and Apple’s well-known brand‚ the iPhone 4 when introduced went straight into the growth. This is evident due to the fact that upon the announcement of its availability by Apple‚ customers then went and pre-ordered the phone
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TULLOW OIL PLC Introduction: The report includes a strategic analysis of Tullow Oil PLC‚ which is a UK based oil and gas exploration company operating in over 25 countries across the globe. The analysis of the strategy followed by Tullow oil would facilitate the use of most strategy analysing tools and also this would enabled the writers to identify the importance which the corporate strategy of the company played in getting to its current position. The company was founded by Aidan Heavey in 1985
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Background Description of Company The Carphone Warehouse Group plc; also known as The Carphone Warehouse (or ‘The Phone House’ in the rest of Europe)‚ is Europe’s largest independent mobile phone retailer‚ with 2144 retail stores across Europe. They sell both contract mobile phones and pay as you go mobile phones and now tablets‚ such as the iPad and Samsung Galaxy Tab and also E-Readers. The head office of The Carphone Warehouse Group plc is based in London‚ United Kingdom. At the current moment
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IMC PROJECT Group 2 Cadbury Dairy Milk Cadbury Dairy Milk Submitted by: Swarna Renu (11EX-051) Udit Vikram Singh (11EX-052) Umacharan (11EX-053) Utkal Garg (11EX-054) Varenya Maheshwari (11EX-055) Submitted by: Swarna Renu (11EX-051) Udit Vikram Singh (11EX-052) Umacharan (11EX-053) Utkal Garg (11EX-054) Varenya Maheshwari (11EX-055) Section-1: Brand campaign descriptors Brand Name- Cadbury Dairy Milk Campaign Name- “Shubh Aarambh”
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Company Research Assignment The reason for our research is to analyze the recruitment practices of a medium sized company. The subject of our assignment is Marriott Hotels – the Toronto airport location at 901 Dixon Road‚ Toronto. The Toronto Airport Marriott Hotel was a previous employer of Caroline Baird’s‚ who remembers this hotel as one of excellence with many good programs in place from hiring and recruiting to training and development. They are an example of a company
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slides created by Brian Peterson Copyright © 2012 Pearson Education 8-1 Learning Objectives After completing this chapter‚ students will be able to: 1. Model a wide variety of medium to large LP problems. 2. Understand major application areas‚ including marketing‚ production‚ labor scheduling‚ fuel blending‚ transportation‚ and finance. 3. Gain experience in solving LP problems with QM for Windows and Excel Solver software. Copyright © 2012 Pearson Education 8-2 Chapter Outline 8.1 8.2 8.3 8
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InterContinental Hotels Group PLC “We had very ambitious goals for reducing our operational costs. These solutions allowed us to not only meet our financial goals‚ but significantly and measurably improve our end-user satisfaction and service.” Eric Hardaway VP‚ Applied Technology InterContinental Hotels Group PLC Xerox helps slash operational costs and improve end-user satisfaction for a leading global hospitality group. There’s a new way to look at it. ® Travel & Leisure
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