Bùi Hoàng Phước S 1211959 S 1212356 S 1213548 S 1213544 S 1213786 Module Tutor: Module Title: Ronald Ainsbury BUSINESS ENTERPRISE & INNOVATION Submission Date: December 17 ‚ 2012 Word Count: 3‚050 words (excluding references) 1 INNOVATION REPORT: TRUNG NGUYEN COFFEE CONTENTS I- INTRODUCTON II- INNOVATION SUCCESS OF TRUNG NGUYEN 1- The story of a family business 2- Innovation success III- ASSESSMENT OF INNOVATION MANAGEMENT 3 3 3 5 7 1- SPOTS Analysis 2- Porter’s Five
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Cross Professional Pastry Techniques 1 Title: Afternoon Tea Report Contents Page Page Number Introduction 3 Methodology 4 Current trends 5 The Science of Gluten 6 Gluten free afternoon tea 7 Conclusion 10 Bibliography 11 Introduction In this report investigations will be carried out to determine what the current trends in items served in afternoon teas are as well as the way in which afternoon tea is served. Other factors that will be looked at include the
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115 T Tr 9 – 10:15 Commodity Chain : Coffee Fair Trade Throughout history‚ coffee growers have always been exploited. Since it was first introduced to countries such as Brazil and Vietnam‚ two largest producers of coffee‚ their people were forced into production in basically slave like conditions. Although slavery no longer exists‚ coffee producers still operated in harsh working conditions and received poor wages. After poor regulation in the 1990’s‚ prices plummeted to a 30 year low and
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------------------------------------------------- Berlucchi ------------------------------------------------- Marketing Plan 2012 Table of contents Executive Summary Introduction Guido Berlucchi & Co. SpA is one of Italy’s leading sparkling wine producers. After years of outstanding success‚ the company finds itself facing a stable market‚ with competition becoming even more intense‚ distribution more complex and consumers more sophisticated. The executive Committee is convinced that
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Tea is very common drink in Bangladesh. You can’t find a family where at-least one member of the family doesn’t drink tea. The history of tea extends so far into the past that its very origins are shrouded by legend. It is said that Emperor Shen Nung‚ who ruled China in 2700 BC‚ used to enjoy relaxing in his garden with a cup of hot water. It was during one of these respites that a tea leaf happened to float down from a nearby bush‚ and land directly in the Emperor’s cup. The new drink quickly became
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STARBUCKS COFFEE A. ANALYSIS 1. According to the text‚ there are three levels that political risk encompasses. And they are firm specific‚ country specific and global specific risks. Starbucks is considered a thriving global enterprise. Although Starbucks has successfully entered‚ penetrated‚ and saturated many global markets‚ not all attempts have been successful. Starting in 1996‚ Starbucks has hastily moved into 41 countries fruitfully. However‚ Starbucks had to pull out of Israel market after
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MARKETING ANALYSIS AND STRATEGY RECOMMENDATION FOR STARBUCKS COFFEE COMPANY INTRODUCTION The purpose of this report is to conduct market analysis and recommend appropriate marketing strategies for Starbucks Coffee. In the report‚ we will first look into Starbucks’s goal‚ its product and markets. Then we will look into the key actions and decisions that lead to the success of the company. After that‚ we will discuss the issues that Starbucks is facing in this competitive global market. For each
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The Boston Tea Party was a significant event in the years leading up to the American Revolution. By 1773 tensions were mounting as British America’s relationship with Mother England became increasing strained. The British Empire has secured victory in the French and Indian Wars but had run up an incredible war debt. King George III and the British Government looked to taxing goods in the American colonies as a means to replenish its treasury. It was in this the passing of the Tea Act 1773 that
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competencies with a working business model and growth plan to accomplish our mission. However‚ in order to continue to maintain our growth indefinitely‚ we must continually evaluate our strengths‚ weaknesses‚ opportunities‚ and threats (SWOT) to ensure that our business model and strategies are robust and can sustain future growth in a constantly changing competitive environment. Key Stakeholders and Value Chain There are several stakeholders in the coffee industry and Starbucks value chain. First‚
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Philippine Coffee - Barako (Coffea arabica & Coffea canephora or robusta) About Coffee Coffee has two main varieties or species‚ Coffea arabica and Coffea canephora or more popularly known as Robusta. Arabica (Coffea arabica) was originally cultivated in the Arabian Peninsula‚ hence its name. While Robusta (Coffea canephora) is grown in many regions where Arabica would not grow but Robusta has less flavor and contains more caffeine than the Arabica. However‚ Robusta contains more antioxidants
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