Pegasus Bribery Case Pegasus International Inc. is a leading manufacturer of integrated circuits (chips) and related software for such specialty markets as communications and mass storage‚ as well as PC-based audio‚ video‚ and multimedia. With a focus on innovation‚ Pegasus is committed to "technology leadership in the new millennium." Its long-standing strategy has been to anticipate changes in existing and emerging growth markets and to have hardware and software solutions ready before the market
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Pegasus International Inc. From what I understand from Peagsus’s ethical values as a corporation‚ the business venture into China should not be engaged. Engaging this business venture would create potential for $100 million increase in annual profit because there is a huge demand in the Chinese market for wireless technology‚ and Pegasus has all the resources to meet this demand. Although this would be an excellent business decision‚ Tom Oswald the current CEO has already built a culture of integrity
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Case Week 1: Pegasus Airlines (40 points) Please read the case on page 36-37 and answer the following questions: Question 1: Give examples of the needs‚ wants and demands that Pegasus customers demonstrate‚ differentiating these 3 concepts. What are the implications of each for Pegasus’ practices? (10 points) ------------------------------------------------- ------------------------------------------------- Examples of needs: Pegasus’ customers need diversification. examples of wants:
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In the case presented‚ it’s possible to identify a conflicted leader conflicted trying to make the most beneficial decision for his company while‚ at the same time‚ maintaining his ethical philosophy. The company in question‚ Pegasus‚ is being led by CEO Tom Oswald who has to make a difficult decision of whether the company should expand its businesses in China‚ a country where businesses have to make considerable payoff’s to obtain licenses. In other words‚ Oswald is conflicted between engaging
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offering‚ creating value for them‚ and then managing it over time have long been recognized as essential elements of every market oriented firm’s core business strategy. Pegasus Airlines demonstrated what “aim of marketing” really is for its customer‚ which is “to create value to customer and capture value in return”. Specifically the case mentioned three theoretical concepts‚ Truly Customer Focused‚ More than Amenities and Love your Customers‚ which would clearly explains a Customer Value Company. Answers:
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Pegasus Sports International marketing plan is simple and easy to understand. The plan is complete and includes all the necessary elements: -Executive summary -Situation Analysis -Marketing Strategy -Financial projections -Implementation Controls It communicates its content clearly and practically. The company understands what its target group wants and what they value‚ helping the company to package their product in a manner they can relate to. The situation analysis gives detailed background
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Reputability • Business network At the heart of our investment approach‚ we have an emphasis on creating sustainable value. Our Board of Directors and executive officers‚ who combine over 200 years of experience in the Turkish and international business landscape‚ has the ability to deliver the highest returns through practicing high standards of governance and operational know-how. Esas Company
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Marketing management Case study “Pegasus Airlines” Question no.1 Give examples of needs‚ wants‚ and demands that Pegasus customers demonstrate‚ differentiating these three concepts. What are the implications of each for Pegasus’ practices? Answer no.1 1. Examples of needs can be Pegasus customers need diversification. 2. Examples of wants can be customers want to improve airline industry and reflect their opinions. 3. Examples of demands can be low-cost airline‚ many destinations they want
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Case Study in Marketing Pegasus Airlines Abalajon‚ Laila Marie Abellar‚ Jay Ann Acosta‚ Ma. Victoria Allado‚ Nile Alric Anoran‚ Rayshei Barbas‚ Raiza Grace Tuesday and Thursday‚ 3:00-4:30pm June 25‚ 2013 I. Statement of the Problem It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers. II. Areas of Consideration A. Strengths • Offers customer
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’constellatio’ which means "set with stars". Out of all the constellations‚ my favorite constellation is Pegasus. Why I’ve chosen Pegasus? Well‚ the reason I’ve chosen Pegasus as my favorite constellation is because I love the mythological creature Pegasus itself‚ which is known to be a winged horse. I’ve gathered some information about this constellation and here’s what I got. The Pegasus constellation can be found in the northern sky. Also‚ It is said that it belonged to the 48 constellations
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