UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics SOCIAL CRM AND DIGITAL MARKETING COMMUNICATION IN B2B RELATIONSHIPS Marketing Master’s Thesis December 2011 Author: Marjo Himanen Instructor: Heikki Karjaluoto JYVÄSKYLÄ UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS Author Marjo Himanen Thesis Title Social CRM and Digital Marketing Communication in B2B Relationships Major Subject Object of the Study Marketing Master’s Thesis Month and Year Number of Pages December 2011 85 + appendices
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net/seanpauldcu/strategic-marketing-plan-just-us-coffee. [cited on 19 February 2012]. Targeting JU is mainly focus on ethically conscious consumer who perceived value added on fair trade product‚ who typically young and educated‚ like college student or those aged between 31-44 years old (Pelsmacker‚ Driesen and Rayp‚ 2005).
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant
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the impact of telecom services packages advertisement on the social values of Pakistani youth Abstract This study will try to investigate the impact of telecom services packages like late night call & unlimited sms on the social values of Pakistani youth. As now a day’s cellular companies are mainly targeting youth through their advertisements and want the youth to get indulge in these activities in return increase their sales but the point is up to what extent youth showing receptiveness and emotional
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behavior in marketing strategy” Kapferer‚ J.N.‚ (2008) “The new strategic management: creating and sustaining brand equity long-term. (4th Ed)” Kogan Page Limited Kinear‚T.‚ and Taylor‚ J.R.‚ (1996) “Marketing research” 5th ed 33 Kitchen‚J.P.‚ and Pelsmacker‚ P.‚ (2004) “Integrated Marketing Communications Kotler‚ P.‚ & Keller‚ K.‚ (2006.) ”Marketing Management” 12th ed. USA: Pearson Education Inc. ISBN: 0-13-145757-8. Kotler‚ P.‚ Pfoertsch‚ W.‚ "Ingredient Branding: Making the Invisible Visible"
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media: Participation in Facebook groups and responses among college-aged users. Journal of Interactive Advertising 12: 30-43. Cox‚ Shirley A Cyer‚ R. M.‚ March‚ J. G. (1992). A behavioral theory of the firm (2nd ed.) New Jersey: Prentice-Hall. De Pelsmacker‚ P.‚ Geuens‚ M. & Van Den Bergh‚ J. (2010). Marketing communications: A European perspective (4th ed.). Essex‚ England: Pearson Education. Deloitte (2011). NL online adspend study 2010: A fresh approach for IAB. Retrieved from http://www.iab.nl/wpcontent/plugins/download-monitor/download
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Bibliography: Belch‚ G. E. and Belch‚ M. A. (2007)‚ ‘ADVERTISING AND PROMOTION An Integrated Marketing Communication Perspective’‚ London: McGraw-Hill Companies. De Pelsmacker et al (2007)‚ Marketing Communications: A European Perspective‚ FT Prentice Hall‚ Harlow. Kotler et al (2008)‚ Principles of marketing‚ 5th ed. FT Prentice Hall Shimp‚ T.A. (2007) Integrated Marketing Communication: Advertising and Promotion‚ 7th
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MKT9M6 – Living Outside The Box A report to the founder of the new online company 16/04/2013 Executive Summary This report aims to establish the appropriate business model to adopt for a new online retailer. The content of this report will cover the changing trends in the current market environment that will affect the prospects of this new company‚ focusing on four key areas‚ technology‚ ethics‚ population and the recession. The technology
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es/nacional/noticia-rsc-iberia-patrocina-nueva-edicion-corazon-classic-match-enfrentara-real-madrid-manchester-united-20120528162521.html Obese flyers One travel(2013). Iberia Airline Deals. Retrieved March‚ 2013‚ from http://www.onetravel.com/travel/airlines/iberia.html Pelsmacker‚ P Registration Document 2011- Including the Financial Report. KLM Group.(2011). Retrieved March‚ 2013‚ from http://www.airfranceklm-finance.com/en/Financial-information/Annual-documents Registration Document 2012- Including the Financial Report
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Julius Areska 287754 BAMMC‚ Bachelor Thesis 2012 Bachelor in Language and Business Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus University May 2012 Julius Areska 287754 BAMMC‚ Bachelor Thesis 2012 Abstract Recently
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