University of Gävle Department of Business Administration Factors of branding A Case Study of Hennes & Mauritz AB in China Author Lupeng Ye 861017-T020 Jieying Wu 850514-T184 Phone: 076-5828951 Phone: 076-5828911 Supervisor: Jonas Kagstrom Date 2009.05.18 Abstract Title: Factors of branding - A Case of Hennes & Mauritz AB in China. Level: Degree of Bachelor of Science in Business Administration Author: Lupeneg Ye 861017-T020 Jieying Wu 850514-T187 Supervisor: Jonas Kagstrom Date:
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on Dynamic Competitive Strategy‚ Wiley‚ New York‚ NY. Treacy‚ M. and Wiersema‚ F. (1995)‚ The Discipline of Market Leaders‚ Harper Collins‚ London. “Human Resource Management International Digest”‚ Emerald Publications‚ London (2005) Patrick De Pelsmacker‚ Wim Janssens‚ Ellen Sterckx and Caroline Mielants (2005)‚ “Consumer preferences for the Green‚ P.E.‚ Krieger‚ A.M. and Wind‚ Y. (2001)‚ “Thirty years of conjoint analysis: reflections and prospects”‚ Interfaces‚ Vol. 31‚ pp. 56-73. Tsalikis‚ J
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Table of Contents 1.0 Background of study 3 2.0 Literature review 4 2.1 Environmental Concern 4 2.2 Utilitarian benefits 5 2.3 Environmental advertisement 5 2.4 Environmental Marketing 6 3.0 Problem Statement 7 4.0 Research Question 8 5.0 Research Objectives 9 6.0 Research Framework 10 6.1 Research Hypothesis 10 6.2 Theoretical framework 10 7.0 Research Methodology 11 7.1 Measure and Sample 11 7.2 Research Findings 12 7.2.1 ENVIRONMENTAL CONCERN LEVEL 13 7.2.2UTILITARIAN
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm International marketing adaptation versus standardisation of multinational companies Demetris Vrontis School of Business‚ University of Nicosia‚ Nicosia‚ Cyprus Adaptation versus standardisation 477 Received September 2008 Revised February 2009 Accepted February 2009 Alkis Thrassou Department of Marketing‚ School of Business‚ University of Nicosia‚ Nicosia‚ Cyprus‚ and Iasonas
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T. A.: "The Market Valuation of Corporate Reputation"‚ Corporate Reputation Review‚ 2000‚ Vol. 3‚ No. 1‚ pp. 31-42. 2. Stanković‚ Lj.‚ Radenković-Jocić‚ D.‚ Djukić‚ S.: "Unapredjenje poslovne konkurentnosti"‚ Ekonomski fakultet‚ Niš‚ 2007. 3. De Pelsmacker‚ P.‚ Geuens‚ M.‚ Van den Bergh‚ J.: "Marketing Communication‚ A European Perspective"‚ second edition‚ Pearson Education‚ Prentice Hall‚ 2004. 4. Fombrun‚ C.: "Reputation: Realising Value from the Corporate Image"‚ Harvard: Harvard Business School
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Nokia United Kingdom and Ireland 2008 Executive Summary Current position of Nokia Nokia is the leading market leader of mobile devices in the UK and Ireland. Nokia is actually active on the entire mobile phone market‚ and targets high volume sales in all categories. They are clear market leader with 35.1% in the overall business‚ except for the higher segment‚ and actually this is not a good thing because this segment is getting more and more important. Because due to the mature market in the
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Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction According to Peter Drucker; the aim of marketing is to acquire more shares of the market and maintain them to increase sales. By considering enormous changes in the economic conditions of the world‚ it can be seen that every nation tries to create or maintain advantage for itself and with the help of the marketing buying science‚ increase its enjoyment of the created or maintained competitive advantages. In this respect‚ organization with
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BMW in China: From Entry to Dominance Introduction "In the next five to 10 years‚ China will be the biggest market for all brands and become a big area of competition‚" said Christoph Stark‚ president and CEO of BMW Group Region China to the China Daily reporter. "The most important thing is to be highly flexible and take chances‚ but also be prepared for some possible downturns in the market‚" Stark said. "For us the most treasured thing is the brand‚" he concluded. Hours later‚ while sitting
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Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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Female Buying Behaviour Related to Facial Skin Care Products Isa Kokoi Bachelor’s Thesis DP in International Business 2011 Abstract Degree programme in International Business Author Isa Kokoi The title of your thesis Female Buying Behaviour Related to Facial Skin Care Products Supervisors Irma Pulkkinen This study examines the buying behaviour of Finnish women related to facial skin care products. The primary purpose of the study is to discover the similarities and differences in the
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