Table of Contents Executive Summary 2 Introduction 3 Company Profile 4 4Ps of Harley-Davidson Marketing Mix Strategies 5 Product 5 Promotion 7 Price 7 Place 8 Harley-Davidson’s Value and its Competitors 9 Market segmentation 10 Evaluation of the target market 11 Intervention 12 Harley-Davidson SWOT Analysis 12 The 4 Areas of improvement and values 13 Conclusion 15 References 16 Executive Summary The researcher will discuss on Harley-Davidson (HD) and its marketing
Premium Management Strategic management Marketing
the trail is failed. Question 2: Key fact of the case When Iqbal viewed the requisition of carborundum saw blades at Tampin plants‚ he found that the specialised blade made from Switzerland and purchase through local supply in Penang at cost of $220‚ DDP Penang. The requisition specified that no substitutes were permitted and Iqbal went to look for other alternative sourcing for better saving. Iqbal found two suppliers that producing local blade and was informed that the local brand‚ Dipson
Premium Supply chain management Management New product development
Do you know that British colonists had invaded our country‚ Malaysia and also occupied our territory? Ouch! Yes‚ indeed it was a history resembling continuous or intermittent record of the time. But if you understand well‚ the best part of this history was Malaysia enabled independent from British colonists. An independent country that enable feels citizens with hopes and freedom. Evelyn Nesamanie Samuel once said: “I still remembers the sounds of jubilation mingled with the cries of joy and laughter
Premium Malaysia British Empire
allows customers to get their own design of cakes to satisfy their needs. Besides that‚ Mr. Zamurul Hafiz also maintains store loyalty among current customers. Mr. Zamarul Hafiz also has a good relationship with suppliers from Johor‚ Kuala Lumpur and Penang. A good supplier relation is also a key goal. Mr. Zamarul Hafiz understands and cooperates
Premium Sales Marketing Cake
(Early days) Singapore Airlines’ history can be traced back to 1 May 1947‚ when a Malayan Airways Limited (MAL) Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur‚ Ipoh and Penang. · Over the next five years‚ larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights‚ and the extension of services to destinations in Indonesia‚ Vietnam‚ Burma (now Myanmar)‚ North Borneo (Sabah) and Sarawak. · Inflight
Premium Singapore Airlines
JOB ADVERT FOR A PERSONAL ASSISTANT Job title: Personal Assistant Closing date : 28 February 2013 A personal assistant is required in the Penang area to help a disabled person with personal and domestic care. Experience is preferred although not essential. Candidates must have good communication skills‚ be flexible and have a positive attitude. You may require a Criminal Records Bureau check. The job is dependant on suitable references. You will be working 5 and a half days per
Premium Human resource management Administration Management
Indonesian Muhammad Fikri‚ 28‚ studying in the Netherlands‚ bought round-trip tickets from a low-cost airline for his solo trip to Italy this month. Fikri‚ who worked in a social business institution in Jakarta last year‚ was an avid backpacker exploring Asia on low-cost carriers. “I don’t have a huge budget‚ but I do have some money spare to travel abroad‚” he said. Many middle-class Indonesians are using their disposable income for travel and Fikri is one of them. The Transportation
Premium Airline Low-cost carrier Indonesia
Free Trade Zones in Malaysia Background A free trade zone (FTZ) is an area of a country where some normal trade barriers such as tariffs and quotas are eliminated and bureaucratic requirements are lowered in hopes of attracting new business and foreign investments. It is a region where a group of countries has agreed to reduce or eliminate trade barriers. Free trade zones can be defined as labor intensive manufacturing centers that involve the import of raw materials or components and the export
Premium International trade
Informative speech outline Topic: The history of Singapore Introduction While some people may know Singapore as a food paradise‚ shopping heaven or “jewel in Formula One’s crown” in Mr Bernie Ecclestone’s own words‚ not many people know how Singapore came about and how it has transformed to what it is today. So today‚ I will bring you down Singapore’s memory lane‚ starting with 1. Discovery; 2. Modernization & 3. Independence. Body To start off‚ I will touch on the discovery of Singapore. The
Premium Singapore Malaysia British Empire
launched as asia first low fare. They are now expanding to Singapore and Bangkok in Thailand to accommodate more people and ofcourse to develop the AirAsia and give chance to other to ride an airlines. AirAsia one way fare as low as $16 kula lumpur to penang. Singapore bali round trip ticket on AirAsia is $123 while Garuda charges $305 Singapore airline $406 and Malaysian Airline system is $654. There is still a big defference of price between the AirAsia and other airline competitor. III – Objectives
Premium Malaysia Airlines Kuala Lumpur Airline