Psychographic Segmentation Psychographic segmentation is an approach used to target a specific group from the population with identifying their personal traits and characteristics. (7) According to SRI Consulting (1997)‚ it is equally important in determining psychographic segmentation‚ as it is useful in forecasting and predicting the future behavior of the customers. (3)There are several ways in dividing the population into different segments based on lifestyle‚ social class‚ and personality
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1-Define motivation. Explain how two approaches used by Enterprise Rent-A-Car to motivate employees fit with either Herzberg’s or Maslow’s theories of motivation. Motivation is defined as the process that creates goal orientated behaviours. Motivation can cause us to act in a particular way‚ whether it is getting a glass of water to reduce thirst or eating to reduce hunger. It can also cause people to achieve more then they would have otherwise. One approach by the Rent-A-car enterprise
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ANG LAY YEE J10007761 Question (a): Pick a name for your business‚ write a brief introduction on the nature of your business and write three reasons why you decide to choose this name. Decide on a logo as well. Perfectious means the act of making something perfect or better or the act of perfecting something. Beaute means beautiful in French. Beaute is a characteristic of
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BAB020 12/98 Levi’s “Personal Pair™” Jeans (A) In 1995‚ women’s jeans was a $2 billion fashion category in the US and growing fast. Levi-Strauss was the market leader‚ but its traditional dominant position was under heavy attack. Standard Levi’s women’s jeans‚ sold in 51 size combinations (waist and inseam)‚ had been the industry leading product for decades‚ but “fashion” was now taking over the category. Market research showed that only 24 percent of women were “fully satisfied” with their
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MMK277 Marketing Management Final Examination Trimester 1 2012 Time allowed 2 hours. (15 minutes reading time extra) This examination paper contributes a possible 40% of the overall unit marks. The paper itself is marked out of 100‚ and each section in this paper reflects possible marks out of 100. Number of pages (including cover page): 11 Instructions to Candidates: Please do the following as NO examination booklet is provided: 1. Mark your answers to Section 1 on the provided mark sensing
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Business Report: Data collection involves administering instruments‚ as well as gathering and organizing responses for analysis. A well-planned data collection strategy is critical to obtaining reliable‚ consistent and useful information. Throughout the process you will: 1. Identify the purpose and audience 2. Develop or select your instrument 3. Pilot test your instrument‚ and 4. Implement your instrument. •One of Dixon’s strengths was that it was able to hold onto a large portion
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interesting to understand how that happened and how could it be saved. Blackberry is a company that was famous for their company suited phones. The first Black Berry phone was introduce in 1999 in Germany. Black Berry quickly became the most ideal business phone as it has many communication features and less entertainment factors. On year 2012 it has reached the maturity state and has the highest net income over all the years until now‚ an astonishing 3‚444 million of net income. The most popular feature
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Strategy) คือกลยุภธ์ภี่กำหนดขึ้นมาเพื่อบริษัภโดยส่วนรวม เป็นการค้นหาส่วนประสมภี่ดีภี่สุด ซึ่งการภำกลยุภธ์ระดับนี้จะตอบคำถามภี่สำคัญว่า เราควรอยู่ภายในธุรกิจอะไร ควรเข้าไปสู่ธุรกิจใหม่อะไร และควรออกจากธุรกิจอะไรบ้าง 2. กลยุภธ์ระดับธุรกิจ (Business Level Strategy) บางครั้งเรียกกลยุภธ์นี้ว่ากลยุภธ์การแข่งขัน เช่นกรภีศึกษาของ เป๊ปซี่ ซึ่งแต่เดิมมีธุรกิจเดียวคือธุรกิจน้ำ แต่ต่อมาธุรกิจน้ำอิ่มตัว เป๊ปซี่ก็ Diversified อุตสาหกรรมเพิ่มเติม คือ อุตสาหกรรมร้านอาหาร‚ หน่วยธุรกิจน้ำอัดลม
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Management Planning There are many influences‚ both internal and external‚ that affect the way Tyco does business. Tyco is a diverse company built on four key values that shape how each employee interacts with each other and the rest of the economy. These four key values are what built the company to what it is today. They are; Integrity‚ Excellence‚ Teamwork‚ and Accountability. Without these values Tyco would not be the great company it is today. “At Tyco‚ we have a shared pledge to promote our
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Business studies Assignment Case study This is an individual assessment. Students are required to analyze the case (Recruitment and Selection at tesco ) and submit a written report before 4th november 2012. This assignment is worth 10% of total assignment Lenth of the report 1300 to 1500 words 1. With reference of another author‚ define the terms recruitment and selection. How do these processes enable an organization like Tesco to get the right people to fill its posts?(10marks)
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