MMK277 Marketing Management Final Examination Trimester 1 2012 Time allowed 2 hours. (15 minutes reading time extra) This examination paper contributes a possible 40% of the overall unit marks. The paper itself is marked out of 100‚ and each section in this paper reflects possible marks out of 100. Number of pages (including cover page): 11 Instructions to Candidates: Please do the following as NO examination booklet is provided: 1. Mark your answers to Section 1 on the provided mark sensing
Premium Marketing
ANG LAY YEE J10007761 Question (a): Pick a name for your business‚ write a brief introduction on the nature of your business and write three reasons why you decide to choose this name. Decide on a logo as well. Perfectious means the act of making something perfect or better or the act of perfecting something. Beaute means beautiful in French. Beaute is a characteristic of
Premium Meaning of life Perfection Cosmetics
Psychographic Segmentation Psychographic segmentation is an approach used to target a specific group from the population with identifying their personal traits and characteristics. (7) According to SRI Consulting (1997)‚ it is equally important in determining psychographic segmentation‚ as it is useful in forecasting and predicting the future behavior of the customers. (3)There are several ways in dividing the population into different segments based on lifestyle‚ social class‚ and personality
Free Target market Marketing Chocolate
1-Define motivation. Explain how two approaches used by Enterprise Rent-A-Car to motivate employees fit with either Herzberg’s or Maslow’s theories of motivation. Motivation is defined as the process that creates goal orientated behaviours. Motivation can cause us to act in a particular way‚ whether it is getting a glass of water to reduce thirst or eating to reduce hunger. It can also cause people to achieve more then they would have otherwise. One approach by the Rent-A-car enterprise
Premium Motivation Maslow's hierarchy of needs Apple Inc.
BAB020 12/98 Levi’s “Personal Pair™” Jeans (A) In 1995‚ women’s jeans was a $2 billion fashion category in the US and growing fast. Levi-Strauss was the market leader‚ but its traditional dominant position was under heavy attack. Standard Levi’s women’s jeans‚ sold in 51 size combinations (waist and inseam)‚ had been the industry leading product for decades‚ but “fashion” was now taking over the category. Market research showed that only 24 percent of women were “fully satisfied” with their
Premium Business school Retailing Harvard Business School
interesting to understand how that happened and how could it be saved. Blackberry is a company that was famous for their company suited phones. The first Black Berry phone was introduce in 1999 in Germany. Black Berry quickly became the most ideal business phone as it has many communication features and less entertainment factors. On year 2012 it has reached the maturity state and has the highest net income over all the years until now‚ an astonishing 3‚444 million of net income. The most popular feature
Premium Balance sheet Asset
Business Report: Data collection involves administering instruments‚ as well as gathering and organizing responses for analysis. A well-planned data collection strategy is critical to obtaining reliable‚ consistent and useful information. Throughout the process you will: 1. Identify the purpose and audience 2. Develop or select your instrument 3. Pilot test your instrument‚ and 4. Implement your instrument. •One of Dixon’s strengths was that it was able to hold onto a large portion
Premium Dixon Ticonderoga United States Chinese language
suffered severe injuries as for the consequences. Whether the contract between Ixora Hotel and Chef Joe is discharged by frustration and impossible to perform. or Whether there is a contract between Chef Joe and Ixora Hotel. Before writing the laws‚your better explain about the issue that you’d suggested: Discharge of frustration happens when there is an unforeseen event outside of control of both parties that makes their obligations toward the contract changed. The event is
Premium Contract Contract law Breach of contract
Strategy) คือกลยุภธ์ภี่กำหนดขึ้นมาเพื่อบริษัภโดยส่วนรวม เป็นการค้นหาส่วนประสมภี่ดีภี่สุด ซึ่งการภำกลยุภธ์ระดับนี้จะตอบคำถามภี่สำคัญว่า เราควรอยู่ภายในธุรกิจอะไร ควรเข้าไปสู่ธุรกิจใหม่อะไร และควรออกจากธุรกิจอะไรบ้าง 2. กลยุภธ์ระดับธุรกิจ (Business Level Strategy) บางครั้งเรียกกลยุภธ์นี้ว่ากลยุภธ์การแข่งขัน เช่นกรภีศึกษาของ เป๊ปซี่ ซึ่งแต่เดิมมีธุรกิจเดียวคือธุรกิจน้ำ แต่ต่อมาธุรกิจน้ำอิ่มตัว เป๊ปซี่ก็ Diversified อุตสาหกรรมเพิ่มเติม คือ อุตสาหกรรมร้านอาหาร‚ หน่วยธุรกิจน้ำอัดลม
Premium Strategic management Management
1. Map the likely evolution of the BRICs. What indicators might companies monitor to guide their investments and organize their local market operations? The BRICs are in the market that develops in the high speed. The BRIC countries’ combined share of total world economic output rose from 16 to 22 percent‚ from 2000 to 2008. Together‚ the BRIC countries accounted for 30 percent of the increase in global output during the period. As BRICS observed as emerging market‚ many investors recognize
Premium Economics Purchasing power parity Emerging markets