Company Pensonic Holdings Berhad is an investment holding company. The Company is principally engaged in the manufacture‚ assembly‚ sale and distribution of electrical and electronic appliances. It operates in Malaysia‚ China (including Hong Kong) and Singapore. The PENSONIC Group is founded by Dato Chew Weng khak‚ who started business as a selling appliances trading in 1965‚ as a sole proprietor‚ which was a retailer for electrical appliance at Balik Pulau‚ Penang. The name PENSONIC‚ was coined
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1.0 Company Background “Pensonic Holdings Berhad is a company which engaged in the manufacture‚ assembly‚ sale and distribution of electrical and electronic appliances in Malaysia. It is founded in 1965 by Dato’ Sri Chew Weng Khak in Balik Pulau‚ Penang. Today‚ Pensonic has established its business presence in 27 countries worldwide. ” 1 Pensonic Holdings Berhad is a family-owned business that carrying bureaucratic management as Dato’ Sri Chew Weng Khak is the executive chairman‚ Chew Chuon Jin
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Keat Radio Co. Sdn Bhd. Then in 1982‚ Pensonic Sales & Service Sdn. Bhd. was set up with various branches throughout the country to accommodate the increase in business. As business improved and progressed‚ the company started to import all types of audio and visual products from the Original Equipment Manufacturer (OEM) and marketed them under the “PENSONIC” brand name. It was later then registered under the trademark no. 84/01379 up 1984. In 1988‚ PENSONIC started to manufacture and assemble its
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PENSONIC HOLDINGS BERHAD Pensonic Holdings Berhad is an investment holding company. The Company is principally engaged in the manufacture‚ assembly‚ sale and distribution of electrical and electronic appliances. It operates in Malaysia‚ China (including Hong Kong) and Singapore. The Group had it is beginnings in 1965‚ with a company named Keat Radio and Electrical Corporation‚ a sole proprietor business‚ which was a retailer for electrical appliance at Balik Pulau‚ Penang. As business improved
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1. INTRODUCTION Pensonic Holdings Berhad is a Malaysian company from Penang that produces electrical appliances for consumer use. For the time being‚ approximately 20% of the products are exported to Singapore‚ Brunei‚ Thailand‚ Sri Lanka‚ India‚ Indonesia‚ Philippines‚ China‚ Hong Kong‚ UAE Dubai‚ Yemen‚ Egypt‚ Kuwait‚ Jordan and Qatar. The remaining of the products is mainly sold in the local market. Although the company already exports their products to China‚ there is potential
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Executive Summary Pensonic company is founded by Dato chew Weng Khak in 1982. The vision of Pensonic company is becoming the successful Asian brand. Pensonic set to deliver product and service in meeting customers satisfaction as their mission. The objective for the company is to become the worldwide well known household appliance brands. Basically‚ Pensonic target on the niche market. They mainly focus on one product line which is home appliances. The marketing mix is the most fundamental
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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