Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies‚ procedures‚ operating practices‚ and core values underlying Southwest’s efforts to implement
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Answers to Case Study 12.1 Questions 1. | Short Term | Long Term | Piet Andaro | * Piet will be demotivated impacting the performance of his team and himself. * He might receive negative comments from his management who does not have a full understanding of the role played by Piet which will lead to further dissatisfaction. | * Piet might look forward for a career break which will give him an opportunity to consider other options available to him. * Another competitive Airline might make
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support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using resources wisely and in a cost effective way. The Southwest Airline exists point on behalf of the case. ✓ Southwest didn’t adopt the hub-and-spoke system ✓ It preferring a short-haul
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Survey among airlines. Airline industry is a labor intensive service sector as much as capital intensive and mainly white collor workers are employed. In the industry computerized electronic systems are highly used. In order to produce an aviable seat for sales‚ there are many interconnected services are gathered such as resevation‚ ticketing‚ operations‚ passenger traffic‚ handling of passenger‚ baggage and cargo‚ catering‚ maintenance (MRO)‚ training‚ fuelling etc. While airlines render many
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2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The
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invest the money wisely. II. Company’s Background: Turkish Airlines is a government company that was established on May 20‚ 1933 as Devlet Hava Yollari (DHY) (State Airlines Administration) and it is a department of Turkey’s Ministry of Defence. Its fleet have been made up of a
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of Delta Airlines‚ along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta’s current market position and future potential. The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report successful returns in both 2007 and 2008. With its 2008 acquisition of Northwest Airlines Delta became the world’s largest airline‚ further
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Assignment: Case study - Management at Southwest Airlines Judging on the basis of information in the case‚ describe the managerial skills that Southwest managers such as Colleen Barrett and Jim Parker use in their jobs at Southwest. Include examples of situations in which they use these skills. Southwest Airlines made use of three managerial skills in the process of overhauling the company: decision making skills‚ communication skills‚ diagnostic skills. Firstly Jim Parker‚ CEO and Colleen
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Ngau Student ID : 1300900002 Lecturer Name : Miss Irene Kho Programme Title : B.A (Hons) in Event and Tourism Management Subject Code & Title : Business Research Method – HC 203 Session : May – August 2010 Assignment Topic : Case Studies (Assignment 1) ATTENTION: 1) 1 day late from the date of submission - 25% will be deducted. 2 days late from the date of submission - 50% will be deducted. More than 2 days late from the date of submission - “0”grade will be awarded
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The company I chose to research is Southwest airlines. It has been one of the most successful airlines in the US‚ and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type‚ its famous Boing
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