a talk about Honda- one of the famous motorcycle brand- names in Viet Nam. There are 7 parts in our presentation: 1-Introduction to Honda Vietnam 2-Vietnam’s potential powers for developing motorcycle industry 3-The distribution of Honda Heads 4-Prices 5- Case: Price of Honda Vietnam vs Honda Thailand motorcycle 6-Competitive abilities of Honda verse other firms 7-Development since establishment 1-Introduction to Honda Vietnam name: Honda Vietnam Corporation. Honda Vietnam Corporation
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THE PROJECT : The objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment. Through this study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media to create awareness
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n>kjBHD LJKabs dkjh ASBd m Hero Honda Motors Limited‚ based in Delhi‚ India‚ is the world’s third largest manufacturer of motorcycles after Honda and Yamaha. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda of Japan. It has been the world’s biggest manufacturer of 2-wheeled motorized vehicles since 2001‚ when it produced 1.3 million motorbikes in a single year. Hero Honda’s Splendor is the world’s largest selling motorcycle. Its 2 plants are in Dharuhera
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The Motorcycle Industry Definition Motorcycles fall into the category called Recreational Vehicle‚ Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles‚ boats‚ motorcycles‚ jet skis‚ and/or related accessories. In Hoover’s classification‚ based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system‚ motorcycles fall under a smaller subcategory called Motorcycle‚ ATV‚ and Personal
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Management of Global Manufacturing Globalization of Maruti Suzuki India Limited Project Members Table of Contents Introduction 3 Maruti – Company Profile 3 Industry Analysis 4 Evolution 4 Current Scenario 4 Background of the Indian Automobile Industry 4 Research Objective 5 The Issues at Maruti 5 Analysis of the Issues
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History Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% owned subsidiary of Honda Motor Company Ltd. Japan and is the only Honda in Indian Two-wheeler industry. It started Indian operations in May‚ 2001 at IMT Manesar‚ Haryana and has acquired over 12 Million customers in its 12th year of successful operations. During FY 2012-13‚ HMSI achieved record breaking sales of 27.54 lac units. HMSI is recognized as the fastest growing 2 wheeler company in India and is currently the 2nd largest
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HERO HONDA SPLIT A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. Munjal family and Honda group both own 26% stake in the Company. However the Hero Honda group is set for a split in the end of 2010. After the split the Munjal family will buy Honda Motor’s 26% stake for around $1 billion‚ or a little less than half
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Outsourcing Fiasco Introduction Mentara Bhd (previously known as Mentara Sdn Bhd)‚ which started as a family owned business‚ was incorporated in 1995. The company is involved in distributing a wide range of products including food and beverages‚ home appliances and garments. The founders of the business were Dato Ir Johan Arshad and his wife Datin Jamilah Karim. Dato Johan was an engineer for one of the largest oil companies in Malaysia before he decided to quit and start on his own. In 1995
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In this Honda analysis‚ we have explained about Honda internal (strengths and weaknesses) and external environment (opportunities and threats) as above. Honda is a successful automobile company in this industry. Honda can improve their strengths to compete with competitor and new entrants‚ Honda should implements differentiation strategy in their products and services. Differentiation strategy defines as the integrated set of actions taken to produce goods and services that customers perceive as
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10-K Integration Project – Analyst Preparation Assignment Nanette Guzman Honda Motor Co.‚ LTD May 23‚ 2013 PESTLE 1. Political: Total industry automobile sales in Japan for fiscal year 2012 rose approximately 3% to approximately 4.75 million units. Although the Great East Japan Earthquake and the floods in Thailand had an impact‚ automobile sales remained stable due to government stimulus policies that provided tax breaks and subsidies for eco-car purchases in the second half of the
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