March 1989 Merck and Johnson & Johnson joined hands to form the joint venture Johnson & Johnson/Merck Consumer Pharmaceuticals Company (JJM). JJM produces Pepcid which belongs to a class of drugs known as H2 receptor antagonists. This class of drugs reduces stomach acid secretion and revolutionized the treatment for ulcers and heartburn. Pepcid is well known for its quick heartburn relief has a stable market position but is still behind the leading competitors Tagamet (from SmithKline Beecham) and
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The problem Pepcid AC faced in its initial entry into the market was direct competition from competing products that‚ together‚ took almost all market share. Pepcid AC positioned itself as three important things: providing lasting relief from GERD and gastrointestinal upset by means of the fewest pills possible and providing not only relief but prevention. Tegamet already had an established marketing base that consisted of customers who knew the brand name and were weary to switch to another product
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1- Introduction Developed and commercialized by Merck‚ Pepcid is a prescription drug for treatment of heartburn. Different from regular antacids that just neutralize acids in the stomach‚ Pepcid belongs to a class of drugs known as H2 receptor antagonists‚ which reduce stomach acid secretion by blocking the histamine H2-receptor on the cells producing gastric acid. Third in the H2’s class to enter the prescription drugs market‚ Pepcid was never able to reverse course and take market leadership from
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MBA 560 – Marketing Principles Case Analysis Pepcid AC Racing to the OTC Market The managers at Johnson & Johnson/Merck Consumer Pharmaceuticals Co. (JJM) have two options regarding their newest over-the-counter (OTC) drug Pepcid AC. The first option would be to pursue both claims of treatment and prevention‚ which would help differentiate their drug from other competitors OTC drugs that are also pending FDA approval. The first option could require up to 9 months of additional studies
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Pepcid AC: Racing to the OTC Market Introduction and Background In the late 1980’s and early 1990’s‚ the pharmaceutical industry began to experience a decline in sales. Many companies began to see the potential of the over-the-counter (“OTC”) market as a proactive and defensive strategy to counteract the generic threat and to reinvigorate market share growth from their existing product line. In 1989‚ Johnson & Johnson and Merck (“JJM”) joined forces in an effort to bolster both company’s
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be challenged. Currently‚ many firms sought to overcome their lack of experience in marketing consumer products through alliances of various forms—mergers‚ joint ventures‚ or licensing agreements. Pepcid‚ Tagamet and Zantac are among the most successful prescription drugs ever marketed. Pepcid is ranked in the top 15 largest-selling prescription products with 18 million U.S. prescriptions written since its prescription debut in 1986. However‚ those numbers pale in comparison to Tagamet and Zantac
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Key players and products: Prescription OTC name Company and other details Tagamet Tagament HB SmithKline Beecham‚ and launched in August 1977. 1993 sales at $528 million. Patent expired in May 1994. Pepcid Pepcid AC JJM‚ and launched in November 1986. 1993 sales at $387 million. Patent expiry in 2000. Zantac - Glaxo‚ and launched in June 1983. 1993 sales at $1‚694 million. Patent expiry in late 1997. Axid - Eli Lilly and American Home Products‚ and launched in May 1988. 1993 sales at $271 million
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correctly indicate an alternating current. There are‚ however‚ four basic types of meter movement that will indicate ac values:- Thermocouple Hot wire Electrodynamometer Iron-vane Electrodynamic ammeters An electrodynamic meter uses an electromagnet instead of the permanent magnet. This instrument can respond to both alternating and direct current and also indicates true RMS for AC. Principle of working The operation is basically based on the mechanical interaction between two conductors
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Intra-abdominal hypertension (IAH) and abdominal compartment syndrome (ACS) are common and connected with significant morbidity and mortality among critically ill adults (1-4). The World Society of abdominal compartment syndrome (WSACS) accord report in 2004 indicated that in the critically ill patient‚ the IAP is frequently elevated above patient’s normal baseline which is roughly 5 to 7 mmHg (1‚3). Increased IAP or Intra-abdominal hypertension (IAH) described as a sustained or repeated pathological
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Chapter 13 AC MEASUREMENT This chapter explains rectification for measurement and rectifying instruments. Knowledge of the circuit principles will help you use these instruments properly and measurements alternating current correctly. One of the most common and economical methods for measuring alternating currents is to rectify these currents and read the resultant DC on an analog or digital volt-ohm meter (VOM). You need to take many considerations into account when using rectification: what
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