AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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Jean Jacques Rousseau Jean-Jacques Rousseau is one of the most well-known philosophers to ever live. A Swiss born philosopher‚ writer‚ and political theorist‚ Rousseau’s writing inspired the leaders of the French Revolution‚ Enlightenment movement and the Romantic generation. Rousseau is thought to be the least academic of the modern philosophers and his thought brought the Age of Reason to an end. Rousseau was extremely influential at his time. He had a direct impact on people’s way of life‚ opened
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Sight is a very important factor in how Jean Kilbourne’s video and the five senses can perceive an image. Jean Kilbourne talks about beauty and the power of an image. As for sight‚ we are viewing these women in magazine and looking how perfect and beautiful they are. As young teenager girls‚ they look up to this kind of perfection. This is where sight messes with you‚ the image is not real. Real women compare themselves against it‚ but there is no way to measure up to this. All images in magazines
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his essay‚ Royalty‚ Heroism‚ and the Streets: The Art of Jean-Michel Basquiat‚ Robert Farris Thompson recounts the story of the first time he was able to watch Basquiat at work. It was in February 1985. Just before Basquiat began painting‚ he did something rather interesting‚ as Farris Thompson notes "Basquiat activated an LP of free‚ Afro-Cuban‚ and other kinds of jazz. Then he resumed work on an unfinished collage. Hard bop sounded. Jean-Michel pasted on letters and crocodiles. He did this with
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Gloria Jean’s Coffees was founded by Gloria Jean Kvetko in 1979 in Chicago‚ USA. Gloria Jean’s Coffees began as a small coffee and gift shop in Chicago USA which now has over 110 locations throughout the U.S. Gloria Jean’s Coffees USA is owned by Diedrich Coffee‚ Inc located in Irvine‚ California. In 1995‚ Nabi Saleh and Peter Irvine‚[1]former Managing Director of advertising agency DDB Needham‚ visited the United States to sample the Gloria Jean’s Coffees brand. Saleh and Irvine identified the
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2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning‚ and explain the utility‚ of the case study method‚ a method often practiced but little understood. A “case study‚” I argue‚ is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus‚ the case study method is correctly
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“Blue Jeans” by Fred Davis talks about denim jeans‚ their creation about 700 years ago‚ and how since then this item of apparel has served as a form of expression. Jeans were and still are made from sturdy indigo- dyed cotton cloth. Before the 60’s one did not see blue jeans on everyone‚ in the 30’s and 40’s painters and artist were the main consumers‚ and in the 50’s the denim trend spread to hoodlums and motorcyclist. Not until the 60’s did jeans become universally worn‚ crossing all genders‚ ages
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“Perception on the Living Condition of Pantawid Pamilyang Pilipino Program (4Ps) Beneficiaries at Poblacion‚ San Jose‚Camarines Sur” Researcher: JOHN MARK A. TRIBIANA ROSE ANN P. LUMBRIA JEAN O. RELLORA ANABEL P. ORIAS Adviser: Mr. Romulo B. Alfon Jr. Chapter I THE PROBLEM AND ITS SETTING Introduction In this generation‚ a lot of poor people believe that life happens to them by fate and they always give
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Jean Paul Sartre Sartre’s Life Jean-Paul Charles-Aymard Sartre was born on June 21‚ 1905‚ in Paris‚ France. His father‚ Jean-Baptiste Sartre‚ was an officer in the French Navy. His mother‚ Anne-Marie Schweitzer‚ was the cousin of Nobel Prize laureate Dr. Albert Schweitzer. Sartre was one year old when his father died. He was raised in Meudon‚ at the home of his tough grandfather Charles Schweitzer‚ a high school professor. His early education included music‚ mathematic‚ and classical literature
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Opportunity Jean Anyon in the source “From Social Class and The Hidden Curriculum of Work‚” tries to explain first class education is only made obtainable to kids in a wealthier class. In her piece‚ Anyon claims “…knowledge and skills leading to social power and regard are made available to the advantage social groups but are withheld from the working classes...” She also makes an assertion that because schools in the wealthier areas are better behaved they get a better education. For example Anyon
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