OPEN UNIVERSITY MALAYSIA -------- MARKETING STRATEGY BMMS5103 ASSIGNMENT DR. PEPPER SNAPLE GROUP’S PRODUCT LIFE CYCLE Prepared by: Doan Ly Minh Huy Class: MBAOUM0314 – K13A Student ID: CGS00017280 January 2015Contents PART I: EXECUTIVE SUMMARY 1 PART II: INTRODUCTION 2 1.1. Introduction of Dr. Pepper Snapple Group 2 1.2. Business strategy of DPS 2 PART III: PRODUCT LIFE CYCLE 3 3.1. Definition of product life cycle: 3 3.2. Determining the stage of DPS products 4 PART IV: MARKETING
Premium Marketing Soft drink Coca-Cola
Introduction The soft drink industry is one of great and increasing power. With powerhouse companies such as the Coca-Cola Company and Pepsi Co dominating the market‚ Dr. Pepper Snapple Group has remained a close competitor with their line of soft drinks. While the demand of carbonated beverages has consistently been decreasing over the past few years due to health concerns‚ the attraction to diet beverages has boosted due to the idea of it being a healthier alternative to full-calorie sodas. Perceived
Premium Soft drink Coca-Cola
The ingredients needed to make chicken biryani are: • Rice – 2 cups • Chicken – 2 pounds • Potatoes – 3 • Tomatoes – 2-3 • Ginger and garlic paste – 2 tablespoons • Green chilies – 2-3 • Cinnamon stick – 1 • Vegetable Oil – ½ cup • Red chili pepper – 1 tablespoon • Turmeric – ½ teaspoon • Salt – 1 tablespoon • Cloves – 3 • Black Cardamom – 2 • Cumin Seeds – 1 teaspoon • Lemon Juice – 2 tablespoons • Yogurt – ½ cup To cook biryani‚ first you need to soak the rice in water for 30 minutes‚ and
Premium Chili pepper Chili pepper Indian cuisine
OUR RESTAURANT EXPERIENCES Applebee’s was very responsive and provided prompt service. After arriving at Applebee’s‚ we were greeted in 37 seconds and then seated 36 seconds later. Our waiter arrived at our table in 23 seconds and we had our order of French fries served to us in 8 minutes and 45 seconds. The atmosphere at Applebee’s was very pleasant and our waiter was friendly and accommodating. We counted seven courtesies (please‚ thank you‚ your welcome‚ may I help you‚ etc.) that he said to
Premium French fries Busboy Restaurant
The Brazilian pepper tree‚ Schinus terebinthifolius‚ is an invasive plant species that was introduced to Florida from South America. This particular plant presents a serious hazard to the biodiversity of Florida’s ecosystems‚ as it tends to eliminate native plant species wherever it grows. Since the Brazilian pepper tree was brought over from South America in the mid-1800’s‚ the reach of the plant has swelled to over 700‚000 acres‚ creating poor habitats for Florida’s native species (Center for Aquatic
Premium Water DNA Agriculture
Type: High Ingredients | 1. 1 kg chicken‚ cut in medium peces 2. 100 gm mustared oil 3. 150 gms ghee 4. 1 tbsp garam masala 5. 1 tbsp cumin 6. 2 tbsp chopped green chillies 7. 1 tbsp coriander powder 8. 1 tbsp cumin powder 9. 1 tbsp black pepper powder | | 10. 2 tbsp ginger garlic paste 11. 1 tbsp red chilly powder 12. 1 tbsp turmwric powder 13. 2 tbsp curd 14. 1/2 tbsp sugar 15. 400 gms chopped onions 16. 2 bay leaves 17. Salt to taste | | | | Method: 1. Mix oil and ghee
Premium Chili powder Chili pepper
peanut butter * ½ cup shrimp paste (bagoong) * 34 ounces water (about 1 liter) * ½ cup annatto seeds (atsuete) soaked in a cup of water * ½ cup toasted ground rice * 1 tbsp garlic (minced) * 1 large onion (minced) * Salt and pepper Procedure: 1. In a large pot‚ bring the water to a boil 2. Put in the pork followed by the onions and simmer for 2.5 to 3 hrs or until tender (35 minutes if using a pressure cooker) 3. Once the meat is tender‚ add the ground peanuts
Premium Rice Teaspoon Garlic
Action Plan: Dr Pepper Snapple Group‚ Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group‚ Inc. Energy Beverages Inhoud Introduction. 3 Analysis. 3 The Market. 3 Competitors. 4 Customer behaviour. 4 Marketing Mix 4ps. 5 Product. 5 Place. 5 Price. 5 Promotion. 5 Recommendation. 6 Target Market. 6 Product Line and Positioning. 6 Marketing. 6 Advertisements and Promotion. 6 Pricing. 7 Introduction The history of Dr Pepper Snapple Group Inc. is very complex
Premium Energy drink Marketing Soft drink
enjoyed with cocktails or before a meal. Try this absolutely delicious recipe! Ingredients: Cauliflower – 1/2 medium‚ cut to bite-size florets Oil – for deep frying For the batter: All-purpose Flour – 5 Tbsp Corn Starch – 3 Tbsp Salt – 1/4 tsp Black Pepper – 1/4 tsp Water – 1/4 cup plus 2 Tbsp For the sauce: Oil – 1 Tbsp Onion – 1/2 medium‚ chopped finely Green Chilies – to taste‚ cut diagonally Garlic – 3 large cloves‚ chopped finely Ketchup – 2 Tbsp Red Chili Sauce – 2 Tbsp or to taste Soy Sauce –
Premium Cooking Brown Chili pepper
Dr. Pepper Snapple Group‚ Inc. 1. How would you characterize the energy beverage category‚ competitors‚ consumers‚ channels‚ and DPSG’s category participation in late 2007? § Five dominant competitors: Red Bull‚ Hansen Natural (Monster)‚ Pepsi (Sobe Adrenaline Rush‚ AMP)‚ Rockstar‚ and Coke (Tab‚ Full Throttle) § $6.2 billion industry in 2006 § Grew at a rate of 42.5% from 2001 to 2006‚ 10.2% from 2007-2011 Consumers limit their choices to only 1.4 different brands indicating brand loyalty
Premium Marketing Advertising Energy drink