Case 23: Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management In APA style Table of Contents Chapter Page 1. Abstract 3 2. Introduction 4 3. Issue Management 5 4. Crisis Management 7 5. Global Business Ethics 10 6. Stakeholder Management 13 7. Corporate Social Responsibility 14 1. Economic Responsibilities
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CONTENTS Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis .............................................................................
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Pepsi wanted to create an image of a company that was not solely profit-driven‚ but wanted to gain Millenial consumer loyalty by demonstrating their desire to invest in their social capital. There were a few key stakeholders who were impacted by Pepsi’s risky decision. Shareholders were surely unimpressed with the campaign as share price went down 5% in 2010. Internal employees and resources were diverted in order to implement Pepsi Refresh. Should the campaign fail‚ this could cause other areas
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Pepsi’s Needs Assessment Paper November 27‚ 2011 By: Krystal M. Jackson HR 592 Professor: Bill Carnes Introduction Every organization at some point must design a training and development program to make sure that the managers and employees get the skills that it would take to perform their job. In order to design a training and development program‚ the organization must conduct a need assessment. “Need assessment is the process used to determine if training is necessary; it also
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The Fast Mover Pepsi’s chief of North African operations speaks out on the challenge of maintaining a 70% market share in the fast-moving consumer goods industry On a rare rainy Cairo afternoon‚ minutes before rush-hour madness kicks in‚ Tarek Kabil signals he’s ready for his interview. The Pepsico president’s immaculate North African office‚ located in the Chipsy building in Dokki‚ headquarters of the company’s Egyptian snack foods division‚ has the atmosphere of a rarely used conference room
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between players. This interaction over time should make it easier for a firm to predict the direction and nature of their rival’s next (competitive) move. The authors suggest in Hypothesis 2a that the volatility of the relationship between Coke and Pepsi’s competitive moves would attenuate over time. However‚ they also discuss how it can be argued that firms will engage in
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that leading position since 1982. The largest listed food company in Pakistan is Nestle‚ which had revenues of more than Rs65 billion in 2011. Pepsi’s retail sales are assumed to be higher than that number. Despite‚ the franchise model‚ the company has invested heavily into Pakistan. Khan claims that Pepsico has spent up to $1 billion in Pakistan. Pepsi’s investment in Pakistan appears to be justified: Khan says that the country forms the sixth largest market for the company globally. Long seen
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well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising campaigns are enjoyed by the people and it influences their decisions. Pepsi’s advertisements make use of different kinds of appeals. A lot of their ad’s have a creative and sensational appeal. But at the same time the ad’s also have a humor appeal to it. Recently in the year 2011
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Pepsi in India. Q 3) Are these companies ignoring their responsibilities in India? Or is something else at work? Q 4) why does it seem that Coke has become a larger and more frequent target than Pepsi in India? Did having and Indian born CEO help Pepsi’s case? Q5. How do companies protect themselves against non-stop allegations from special interest groups that have made them a target? Q 6) What should the companies have done differently in 2003 to address the water allegations? What should the
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Aquafina water. The company also owns Frito-Lay‚ the world’s #1 snack maker with offerings such as Lay’s‚ Ruffles Doritos‚ and Fritos. Its Quaker Foods unit offers breakfast cereals (Life‚ Quaker Oats)‚ rice (Rice-A-Roni)‚ and side dishes (Near East). Pepsi’s products are available in some 200 countries. In 2010 the company acquired its two largest bottlers‚ Pepsi Bottling Group and PepsiAmericas. Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006. During her time‚ healthier snacks
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