Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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Coke and Pepsi Coke and Pepsi are both two big companies in the world which are known by cola. Pepsi is the biggest competitor of coke. The Coca-Cola Company is the world’s largest manufacturer‚ distributor and beverage company.(No author‚ 2009-6-26) Pepsi company is also a transnational corporation with long history. Each of them has big market in the world. However‚ a comparison of Pepsi and Coke reveals several similarities but a great number of differences. Coke and Pepsi are similar
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The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times
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manufacturing‚ marketing and distribution grain-based snacks‚ as well as carbonated and non-carbonated beverages. The company has 19 product lines and each one generates over $1 billion in annual sales. Some popular subsidiaries are from PepsiCo such as Pepsi‚ Diet Pepsi‚ Gatorade‚ Lay and Tropicana. They employ about 285‚000 people and its CEO is Indra Nooyi. This paper focuses on generating an overview of company operation and how the managers control it. Because PepsiCo is a large corporation so we
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A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
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C ASE 3 PEPSI ONE INTRODUCTION On June 30‚ 1998‚ PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K)‚ the main sweetening ingredient‚ the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to formulate a new core brand so quickly? The answer is that Pepsi is no longer an American
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Title: Can Pepsi’s mid-cal Next revive its cola category? (cover story) Authors: ZMUDA‚ NATALIE Source: Advertising Age‚ 4/4/2011‚ Vol. 82 Issue 14‚ p1-90‚ 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink
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What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas‚ there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions‚ especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for their
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------------------------------------------------- 1.0 Introduction Pepsi was first introduced as "Brad ’s Drink" in New Bern‚ North Carolina‚ United States‚ in 1898 by Caleb Bradham‚ who made it at his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903‚ Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse
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